Direct Response Copywriter
HeadHR
Nowe marki — około 70% czasu: Prowadzić research produktu, rynku, konkurencji i grupy docelowej. Analizować Meta Ad Library, recenzje, fora, swipe files i komunikację konkurencji. Wyciągać z researchu insighty, angle, USP i argumenty sprzedażowe. Pisać advertoriale, landing pages, product pages, skrypty reklamowe, VSL oraz sekwencje e-mail i SMS. Budować sklepy i landing pages w Shopify od A do Z. Tworzyć opisy, warianty ofert, CTA oraz strukturę strony. Przygotowywać kreacje statyczne i video przy użyciu AI oraz naszych frameworków. Uruchamiać i testować kampanie Meta Ads według naszej metodologii. Analizować wyniki i iterować komunikację na podstawie danych. Istniejące marki — około 30% czasu: Tworzyć nowe lejki marketingowe dla marek, które już prowadzimy. Opracowywać nowe angle, oferty, kreacje i warianty zwycięskich reklam. Lokalizować komunikację na kolejne rynki językowe. Optymalizować copy i lejki na podstawie wyników kampanii. Kogo poszukujemy? Wymagania kluczowe: 2–3 lata doświadczenia w copywritingu, direct response, performance marketingu lub e-commerce (agencyjne, in-house lub własne projekty). Research z recenzjami, forami, opiniami klientów i analizą konkurencji. Tworzenie własnych angle i argumentów sprzedażowych, nie kopiowanie komunikacji innych marek. Znajomość podstawowych mechanizmów direct response: USP, Unique Mechanism, awareness levels, objections, proof. Doświadczenie z performance marketingiem lub e-commerce. Rozumiesz jak działa lejek i jak copy wpływa na wyniki kampanii. Uczestnictwo w uruchamianiu kampanii reklamowych lub prowadzenie kampanii na własnym budżecie. Przynajmniej jeden landing page lub sklep internetowy zbudowany w dowolnym systemie. Podstawy trackingu: GTM i Meta Pixel. Korzystasz z AI. W zgłoszeniu opisz konkretny przypadek, gdzie AI pomogło wykonać zadanie szybciej lub lepiej. Angielski minimum B2. Samodzielne przeczytanie briefu, podjęcie decyzji i dostarczenie gotowego rezultatu. Szybki rozwój i odpowiedzialność za efekty swojej pracy. Mile widziane: znajomość klasyków DR (Halbert, Kennedy, Hopkins, Schwartz) VSL i long-form copy Shopify Klaviyo i e-mail marketing praca na kilku rynkach europejskich montaż video w CapCut lub AI doświadczenie w pet, health lub suplementach #J-18808-Ljbffr HeadHR
- ...Optymalizować copy i lejki na podstawie wyników kampanii. Kogo poszukujemy? Wymagania kluczowe: 2–3 lata doświadczenia w copywritingu, direct response, performance marketingu lub e-commerce (agencyjne, in-house lub własne projekty). Research z recenzjami, forami, opiniami...Suggested
- ...traditional outsourcing, you'll be placed directly with a client as a core member of... ...marketing leadership positions . Key Responsibilities Develop and execute data-driven creative... ...closely with designers, video editors, and copywriters to produce high-converting assets...SuggestedRemote workFlexible hours
- ...working closely with the creative team to influence creative direction and production based on performance trends. Run and scale high... ...when necessary. The specialist leads an additional Area of Responsibility, suggests ideas and improvements, knows how to analyze competitors...Suggested
- ...Demant Polska is seeking a Lead Web Content Specialist to steer a small but growing team responsible for end-to-end web content implementation, publishing in CMS platforms, and ensuring high-quality execution across markets. You will drive campaign rollout, coordinate...SuggestedLocal area
- ...Responsibilities Planowanie oraz nadzorowanie kampanii Monitorowanie przebiegu kampanii oraz kontrola kosztów i realizacji założonych wskaźników, raportowanie rozbieżności Udział w tworzeniu strategii komunikacyjnych dla klienta Udział w przygotowywaniu projektów nowo...Suggested
- ...dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates,... ...with technical evaluators in RevOps, IT, and data teams. Key Responsibilities Run the Early Access Program for your focus area,...Work at officeRemote workHome office
- ...and challenging work experiences and create an unparalleled, direct impact.**Job Title:** Key Account Manager Consumer**Location:*... ...Description:** As a Key Account Manager for Consumer, you will be responsible for developing and managing long-term relationships with key...Contract workWork experience placementWork at office
- ...the world? Join us in redefining the boundaries of what’s possible. Job Overview We are looking for a Trade Marketing Specialist responsible for planning and executing B2B and B2C marketing activities with a strong focus on trade marketing and in‑store brand visibility....Seasonal workLocal area
- A fast-scaling performance marketing agency is seeking a Senior Creative Strategist to lead high-performing ad creative development across paid social channels. This fully remote position offers the chance to own the creative strategy lifecycle, from ideation to testing...Remote work
- ChainGPT, a leading AI and Web3 company, is seeking an AI‑Native Content Marketer to create high-quality marketing content using generative AI tools. This is a remote position aimed at early-career marketers who are passionate about mixing creativity with technology. The...Remote work
- ...capacity networks. The ideal candidate will have 8+ years in product marketing, particularly in 5G and connectivity infrastructure. Responsibilities include crafting marketing content, conducting market research, and collaborating closely with product and sales teams to...
- ...candidate will have over 4 years of B2B marketing experience, be fluent in Polish and English, and possess strong analytical skills. Responsibilities include developing marketing strategies, organizing events, and creating content. This remote-first role offers a competitive...Remote work
- ...activities based on data* Ensuring communication and visual consistency in line with the brand identity and the company’s strategic direction* Building and maintaining relationships with internal and external stakeholders* Defining and analyzing key performance indicators...
- ...A clean eye - you’ve worked on great, clean B2B products, and it shows in your work. End-to-end content production - you write and direct reports, case studies, posts, and newsletters yourself. Design fluency - Figma (Canva/Adobe fine); you can art‑direct and hold the...Live in
- ...translating complex technology into clear, compelling value propositions and strengthening the company’s market presence. Key Responsibilities Define product messaging, positioning and differentiation Develop and execute product marketing and go-to-market strategies Translate...Work at officeWorldwide
- ...its VDR business in Poland, and we are hiring a Business Development Manager / Enterprise Account Executive based in Warsaw to sell directly to a range of enterprise clients. As a quota-carrying seller, you will lead long 6–9 month cycles, engage C‑suite buyers, present...
- ...will proactively assist the team on a variety of tasks for existing campaigns while helping to craft new setup initiatives. Key Responsibilities Assist the search media paid advertising planning, buying, and optimization of campaigns across multiple platforms, including...Remote work
- ...is seeking an experienced Technology Specialist II to provide responsive, hands‑on technology support to employees across the organization... ...organized, and comfortable resolving issues with limited direction. Responsibilities Respond to requests for technical assistance...Work at office
- Univio is seeking a Marketing Manager (m/w/d) to spearhead the German market from Germany with a collaborative team in Germany and Poland. You will drive lead generation campaigns, develop promotional materials, and craft content for the website, blog, newsletters, e-books...
- ...and PV Intelligence activities. Final quality assessment, CAPA approval, effectiveness review, and CAPA closure remain under the responsibility of the Quality Oversight team. Responsibilities Maintain and continuously update the GTEM-7 audit tracking file, ensuring...
$34.62 - $43.27 per hour
...deployed worldwide. The Senior Depot Specialist will provide responsive support for hardware and information needs to customers and Saab... ...to work with advanced defense technologies and contribute directly to mission success. Responsibilities include, but are not...Hourly payTemporary workFor contractorsWork experience placementCasual workLocal areaRemote workWorldwide$16 - $16.5 per hour
...price retailer. Job Description Opportunity: Grow Your Career Responsible for promoting an excellent customer experience. Oversees a team... ...to detail Able to respond appropriately to changes in direction or unexpected situations Team player, working effectively with...Hourly payTemporary workLocal areaHome officeFlexible hoursNight shift- ...turn marketing data into actionable insights, optimizing campaigns for our social casino brands and driving real budget impact that directly shapes player experiences for millions worldwide. What You'll Do Performance Analysis - Analyze campaign performance across...Remote workWorldwideShift work
- ...infrastructure project and will work closely with NORDUnet’s responsible lead for Polar Connect. Polar Connect aims to establish secure... ..., global partners and advanced technology, while contributing directly to a flagship infrastructure project. Location The role is anchored...Work at office2 days per week3 days per week
- ...Partner who will help shape our people agenda and contribute directly to the success of our transformation initiatives. Your Mission... ..., and developing talent across the organization. Key Responsibilities Business Partnership Partner with managers on people-related...Local areaWorldwide
- ...Job Description About the role The Senior IT Project Manager is responsible for leading enterprise-wide, cross-functional strategic... ...a clearly articulated scope and quantifiable business benefit Directs large-scale, complex projects often involving multiple internal...Work at officeLocal areaRemote workFlexible hours
- We are seeking a highly motivated, creative, detail-oriented YouTube Video Editor to join our team at our YouTube Agency Tasks Collaborate with clients and internal teams to understand the goals, branding, and vision for each video. Edit raw video footage into engaging...
- ...one system instead of two. Partner relationships. Build a direct relationship with Atlassian's partner program to get early visibility... ...days each year through Appfire Town, our Corporate Social Responsibility (CSR) program supporting local communities Learning &...Local areaRemote workHome office
- ...Poland. The role requires strong skills in SQL and Python and at least 3 years of experience in the financial industry. You will be responsible for collecting and translating business requirements, designing solutions with stakeholders, and analyzing market risk datasets....Remote work
- HeadHR poszukuje specjalisty ds. product marketingu w modelu B2B SaaS, koncentrując się na komunikacji premier produktów i pozycjonowaniu AI. Kandydat będzie zarządzał treściami online, współpracował z zespołem marketingu i sprzedaży, a także prowadził kampanie z wykorzystaniem...
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