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Direct Response Copywriter

HeadHR

Nowe marki — około 70% czasu: Prowadzić research produktu, rynku, konkurencji i grupy docelowej. Analizować Meta Ad Library, recenzje, fora, swipe files i komunikację konkurencji. Wyciągać z researchu insighty, angle, USP i argumenty sprzedażowe. Pisać advertoriale, landing pages, product pages, skrypty reklamowe, VSL oraz sekwencje e-mail i SMS. Budować sklepy i landing pages w Shopify od A do Z. Tworzyć opisy, warianty ofert, CTA oraz strukturę strony. Przygotowywać kreacje statyczne i video przy użyciu AI oraz naszych frameworków. Uruchamiać i testować kampanie Meta Ads według naszej metodologii. Analizować wyniki i iterować komunikację na podstawie danych. Istniejące marki — około 30% czasu: Tworzyć nowe lejki marketingowe dla marek, które już prowadzimy. Opracowywać nowe angle, oferty, kreacje i warianty zwycięskich reklam. Lokalizować komunikację na kolejne rynki językowe. Optymalizować copy i lejki na podstawie wyników kampanii. Kogo poszukujemy? Wymagania kluczowe: 2–3 lata doświadczenia w copywritingu, direct response, performance marketingu lub e-commerce (agencyjne, in-house lub własne projekty). Research z recenzjami, forami, opiniami klientów i analizą konkurencji. Tworzenie własnych angle i argumentów sprzedażowych, nie kopiowanie komunikacji innych marek. Znajomość podstawowych mechanizmów direct response: USP, Unique Mechanism, awareness levels, objections, proof. Doświadczenie z performance marketingiem lub e-commerce. Rozumiesz jak działa lejek i jak copy wpływa na wyniki kampanii. Uczestnictwo w uruchamianiu kampanii reklamowych lub prowadzenie kampanii na własnym budżecie. Przynajmniej jeden landing page lub sklep internetowy zbudowany w dowolnym systemie. Podstawy trackingu: GTM i Meta Pixel. Korzystasz z AI. W zgłoszeniu opisz konkretny przypadek, gdzie AI pomogło wykonać zadanie szybciej lub lepiej. Angielski minimum B2. Samodzielne przeczytanie briefu, podjęcie decyzji i dostarczenie gotowego rezultatu. Szybki rozwój i odpowiedzialność za efekty swojej pracy. Mile widziane: znajomość klasyków DR (Halbert, Kennedy, Hopkins, Schwartz) VSL i long-form copy Shopify Klaviyo i e-mail marketing praca na kilku rynkach europejskich montaż video w CapCut lub AI doświadczenie w pet, health lub suplementach #J-18808-Ljbffr HeadHR

Vacancy posted 2 days ago
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