Brand & Content Marketing Manager

Full-Time | On-Site | Startup Environment Tired of rigid corporate red tape, endless approval layers, and boring 9-to-5 content checklists? Want real creative freedom and the chance to help build a spirits brand from the ground up? Welcome to Whiskey AF®. Whiskey AF® is a Tennessee-bottled whiskey brand built around fun, flavor, and shared experiences. We exist to bring excitement to whiskey by making it approachable, social, and connected to the moments people actually enjoy - tailgates, nights out, fireside pours, celebrations, and good times with friends. We are growing fast, moving even faster, and looking for a creative, hands‑on brand builder who gets our vibe, brings bold marketing ideas to the table, and knows how to turn real‑world moments into digital content that gets attention. The Reality Check This is a startup. There is no standard corporate structure here. We value execution over perfection, experiment constantly, and move quickly. If you need a predictable routine, layers of approval, or a slow‑paced environment, this probably is not the role for you. But if you see a blank canvas and get energized by building, testing, creating, and making things happen, keep reading. What You’ll Do Drive the Brand Vision: Develop and execute high‑energy marketing campaigns that lean into the fun, social, and approachable personality of Whiskey AF®. Create Content That Gets Attention: Script, shoot, and edit short‑form videos for Reels, TikTok, YouTube Shorts, and other platforms, along with lifestyle photography and brand content. Capture Real‑World Brand Moments: Get out into the market to turn tastings, retail placements, bar activations, events, and customer interactions into engaging digital content. Own the Social Channels: Manage the social media calendar, write strong captions, post consistently, engage with our community, and help grow the Whiskey AF® audience across platforms. Shape the Brand Voice: Help make sure Whiskey AF® feels consistent, memorable, and recognizable across social media, website content, email, events, ads, and customer touchpoints. Support Campaign Performance: Pay attention to what is working, what is getting engagement, and what can be improved so the brand keeps getting sharper over time. Added Bonuses These skills are a plus, but we are open to teaching the right person: Shopify: Helping with minor website updates, product pages, online promotions, and e-commerce support. Email Marketing: Supporting customer retention through email campaigns and automated flows, including welcome emails, abandoned carts, product drops, and event promotions. Paid Social: Assisting with Facebook and Instagram ad creative, performance tracking, testing, and optimization. Who You Are You have 2–4+ years of experience in brand marketing, social media management, content creation, or digital marketing. Experience in CPG, alcohol, beverage, hospitality, nightlife, lifestyle brands, or events is a major plus. You have a strong creative eye and a portfolio or examples showing that you can create short‑form video content that hooks an audience, tells a story, and fits a brand. You are highly adaptable, proactive, and comfortable working in a startup environment where priorities can shift quickly. You bring ideas to the table instead of waiting for a checklist. You are comfortable creating content in real‑world environments, including bars, restaurants, liquor stores, tastings, events, and brand activations. You must be 21+ based in or able to work on‑site in Nashville, TN, and flexible enough to attend evening or weekend events when the brand is active in the market. Why You’ll Love It Here - Creative Freedom Have a strong idea in the morning? You could be shooting it that afternoon. We do not believe in endless meetings or overcomplicating good ideas. Real Impact You will not be a small piece of a giant machine. Your creativity, ideas, and execution will directly help shape the public face and growth of Whiskey AF®. A Fun Brand to Build We make smooth, flavor‑forward whiskey designed for good times. The content, the audience, and the energy are already there we need someone who knows how to capture it and amplify it. How to Apply Send your resume, but more importantly, send examples of content you have created, social pages or brands you have managed, and a brief explanation of how you would help grow Whiskey AF® to View email address on click.appcast.io #J-18808-Ljbffr Whiskey AF®