GM Energy Regional Sales Manager - West Region

Job Description

About GM Energy:

Launched in 2021, GM Energy is a rapidly growing business within General Motors’ transformation toward an all-EV future. GM Energy products and solutions include EV charging hardware, energy storage, vehicle-to-home, vehicle-to-grid, and vehicle-to-everything capabilities, as well as the software platforms that operate and optimize these systems.

Through GM Energy and GM Energy Commercial, General Motors delivers integrated energy solutions for residential and commercial customers in support of GM’s vision of zero crashes, zero emissions, and zero congestion.

Territory and Location

This role is Remote and supports GM Energy’s West region dealer territory.

Candidates must reside within the assigned territory and be willing to travel extensively within the region, up to approximately 75%.

Preferred candidate location: Los Angeles, San Francisco/Bay Area, or Seattle preferred; other locations within the West region will also be considered.

The Role:

The GM Energy Regional Sales Manager is responsible for dealer-channel sales performance within the West territory, with a primary focus on driving revenue, dealer adoption, and charger attachment through the GM dealer network.

This role works in close partnership with Chevrolet, Buick GMC, and Cadillac brand and field teams to embed GM Energy into divisional go-to-market plans and everyday dealer execution. The Regional Sales Manager translates strategy and insights into territory plans, focus-dealer actions, and field execution, and helps drive the behaviors required to improve charger penetration and attachment.

Success is measured by revenue performance, dealer engagement, charger penetration and attachment rates, and execution of GM Energy programs at the point of sale. This role reports to the Group Manager – Dealer Sales, GM Energy.

What You’ll Do:

Territory Performance and Dealer Growth

• Own sales performance for GM Energy chargers and related solutions across the West region

• Drive charger attachment and dealer adoption through focused territory planning and disciplined execution

• Identify performance opportunities by dealer, market, and channel and turn them into clear action plans

• Monitor results, inspect progress, and adjust priorities to improve revenue and penetration outcomes

Dealer Enablement and Field Execution

• Act as a trusted advisor to dealers, helping them integrate GM Energy into the EV sales process

• Reinforce charger-led selling as a core part of the EV ownership experience

• Support dealer teams in connecting chargers to broader GM Energy solutions, including vehicle-to-home, vehicle-to-grid, and vehicle-to-everything capabilities

• Increase field effectiveness through dealer visits, ride-alongs, store coaching, and local follow-up

Cross-Functional Field Partnership

• Partner with GM Field Sales, including Regional Directors, Zone Managers, and District Sales Managers, to align GM Energy execution with vehicle sales priorities

• Coordinate with brands and internal partners on regional and local go-to-market activities, product launches, promotions, events, pilots, and local campaigns that drive GM Energy outcomes

• Help embed GM Energy into divisional meetings, field routines, and dealer-facing sales conversations

• Surface market feedback, execution barriers, and growth opportunities to internal GM Energy partners

Training, Readiness, and Feedback

• Ensure dealer sales teams are trained and prepared to sell GM Energy chargers and related solutions

• Manage and train contract resources to support regional sales objectives, dealer engagement, and field execution

• Reinforce execution standards tied to sales quality, attach performance, and customer outcomes

• Provide clear, actionable field feedback to improve programs, tools, messaging, and processes

• Share best practices that can be scaled across dealers and regions

Your Skills & Abilities (Required Qualifications):

• Bachelor’s degree in Business Administration or related field

• 4+ years in sales, channel management, dealer operations, or customer-facing commercial roles

Core Capabilities

• Proven ability to drive sales performance through a dealer or channel network

• Strong field presence and ability to influence dealer leadership and frontline sales teams without direct authority

• Ability to translate complex product offerings into simple, sales-ready guidance

• Strong analytical skills and comfort using Excel and performance reporting to drive action

• Clear, confident communication and strong presentation and interpersonal skills

• High ownership mindset with strong follow-through and execution discipline

Success Profile

• Sales-driven, execution-focused, and outcome-oriented

• Commercially minded and comfortable working in a fast-changing, high-growth environment

• Pragmatic and hands-on, with willingness to support real dealer conversations in the field

• Strong collaborator who can work effectively across GM Energy, brand teams, and field organizations

• Viewed as a trusted partner by dealers and GM Field Sales teams

What Can Give You a Competitive Advantage (Preferred Qualifications):

• Strong knowledge of GM dealer operations across Chevrolet, Buick, GMC, and Cadillac preferred

• Experience in EV charging, energy, home energy, utilities, or technology-enabled sales preferred

• Automotive sales experience preferred

• Experience in a field-based role such as District Sales Manager, Regional Manager, or comparable OEM/dealer-facing role preferred

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is $105,600-$140,700. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

Benefits:

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

NO RELOCATION

#LI-LK1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.

The selected candidate will be required to travel at least 50% or more on a frequent basis.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

This position requires the ability to legally operate a motor vehicle on a regular basis and successfully complete a Motor Vehicle Report review.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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