Marketing Specialist

Description Candidates must be authorized to work in the United States. Visa sponsorship is not available for this role. This is a 100% onsite role in Grafton, WI. Candidates must be able to commute daily; remote work is not available. About Yamato: Yamato is a global leader in advanced weighing, filling, and inspection solutions, with a legacy dating back to 1920. The company manufactures weighing technology used in heavy industrial and food applications. Learn more at YamatoAmericas.com Yamato Corporation Offers Exceptional Employee Benefits Comprehensive Health Benefits: We provide 100% company-paid premiums for health, dental, and vision coverage, along with life insurance and both short- and long-term disability options. Your health is important to us, and we are committed to supporting it. 401(k) with Company Match & Immediate Vesting: Eligibility for our 401(k) plan begins the first day of the month following 30 days of service, with a 4% company match on employee contributions of 5% or more. Best of all, you are fully vested in the employer match from day one. Generous Paid Time Off (PTO): We understand the importance of work-life balance. Our employees accrue 18 days of PTO each calendar year, allowing you to rest, recharge, and focus on what matters to you most. PTO Carryover Benefits: Enjoy flexibility with our PTO carryover policy, which allows a portion of unused PTO to be carried over into the following year, providing you with additional time off when needed. 10 Company-Paid Holidays: Celebrate and unwind with 10 paid holidays each calendar year, ensuring you have time to relax and enjoy life outside of work. JOB FUNCTION An individual contributor on the marketing team responsible for executing and optimizing digital marketing initiatives with a primary focus on marketing automation, email marketing campaign development, and digital lead generation. This role supports demand generation, customer engagement, and sales enablement through data-driven digital campaigns while working closely with the Marketing Manager and Marketing Coordinator to ensure alignment with broader marketing initiatives. ESSENTIAL FUNCTIONS Marketing Automation & Email Campaign Management: Develops, builds, and manages automated marketing programs within the marketing automation platform (Salesforce Marketing Cloud Account Engagement), including workflows, lead scoring, segmentation, and nurture programs to support demand generation and sales initiatives. Plans and executes email campaigns including promotional, product launch, and customer engagement programs, managing segmentation, scheduling, testing, and performance optimization. Digital Campaign Execution & Lead Generation: Supports digital lead acquisition initiatives through channels such as paid search, paid social, landing pages, and integrated content campaigns. Coordinates development and deployment of campaign landing pages, forms, and digital assets while ensuring alignment with brand and messaging standards. Campaign Analytics, Optimization & Database Management: Tracks, analyzes, and reports on campaign performance including engagement, lead generation, and conversion metrics. Conducts A/B testing and optimization across automation and digital campaigns while maintaining database quality through segmentation, list hygiene, and data management practices to improve targeting and campaign effectiveness. Sales Alignment & Cross-Functional Collaboration: Works with sales, marketing leadership, product management, and external partners to ensure campaigns, lead routing, and reporting align with sales objectives and company goals while integrating with broader marketing initiatives. Content Development & Thought Leadership Support: Develops other content marketing projects as assigned. Supports writing thought-leadership content including blogs, articles, and case studies. Industry Awareness: Stays current on industry trends, competitor activities, and market insights to inform campaign strategy and digital marketing initiatives. Agency & Partner Management: Maintains relationships with external agencies, vendors, and marketing partners. Brand Management: Maintains consistency across all marketing channels and communications, ensuring compliance with brand standards and messaging guidelines. ADDITIONAL RESPONSIBILITIES Limited travel may be required for sales meetings or marketing events. SUPERVISORY RESPONSIBILITIES None QUALIFICATIONS Bachelor’s degree in marketing, communications, or related field preferred. Three or more years of experience in digital marketing, marketing automation, or campaign management. Experience developing and executing email marketing campaigns and automation workflows required. Working knowledge of marketing automation and CRM platforms; experience with Salesforce Marketing Cloud Account Engagement or similar platforms preferred. General understanding of business-to-business marketing practices. Strong analytical skills with ability to interpret campaign performance data. Strong copywriting and copy-editing skills with exceptional attention to detail. Organized with ability to manage multiple projects and deadlines simultaneously. Entrepreneurial creative mindset with problem-solving capability. Excellent communication, collaboration, and computer skills. Strong work ethic; dependable and trustworthy. Requires valid driver’s license and must be insurable. PHYSICAL DEMANDS While performing duties of this job, the employee is regularly required to sit and talk or hear. The employee frequently is required to use hands to finger, handle, or feel. The employee is occasionally required to stand, walk, and reach with hands and arms and lift up to 20 pounds. Work environment is primarily an indoor office setting. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. DISCLAIMER : The above is only a summary of the typical functions of this job. The responsibilities, tasks, and duties of this job may differ from those outlined in the description, and other duties, as assigned, might be part of this position. #J-18808-Ljbffr