Senior Director, Commerce Media

Job Description

Who We Are

Horizon Commerce is a full-service Commerce agency that builds brands, performance programs, and shopping experiences to enable businesses in accelerating Commerce sales growth.

We opened our virtual doors in February of 2020, born in the midst of a transformation in Retail and eCommerce that has shaped and sharpened our capabilities and approach, and have been partnering with leading brands to fuel commerce ever since.

We were founded on the understanding that brands looking to succeed in today’s rapidly evolving commerce landscape need a new breed of “digitally native” partner that truly understands how to win in the new digital aisle. Created with this focus and as an integral part of Horizon Media, the largest independent media agency in the U.S., we break down the silos between media and shopping experiences to help optimize the full modern consumer path to purchase, from discovery through conversion.

At Horizon Commerce, we understand the value that different experiences, skills and perspectives can bring to both our team and our clients, so we strive for an environment where our employees feel welcomed, supported and empowered. Our simple recipe for team success is to hire talented people (thinkers, doers, dreamers, makers) challenge them and give them every opportunity to grow.

Job Summary

We are seeking a self-starter – someone who is ready to drive media strategy across eRetailers, marketplaces and retail media. The ever-changing eCommerce landscape is evolving at a pace that demands that you must possess adaptability, quick-thinking, and a thirst for rapid-fire learning. Horizon Commerce is at the forefront of defining what (and how) our clients need to succeed and innovate across all facets of online commerce, and this individual will be instrumental in supporting that mission.

The Senior Director, Commerce Media will report into the VP, Commerce Media, and will lead the day-to-day with clients. This individual will work closely with cross-functional Horizon Media and Horizon Commerce teams and should be comfortable collaborating and communicating effectively while simultaneously delivering best-in-class work in media strategy and data analytics.

Who You Are

You will connect and have direct access with the client’s sales teams. You will need a strong business acumen and superior client service skills. You will also need to and enjoy understanding how to create & covert demand, along with winning the sales through innovative strategies and diving into the data.

What You’ll Do

Digital Media Strategy – 80%

• Be the client day-to-day lead on the business leveraging your strong account management capabilities to support both sales and marketing clients

• Craft eCommerce media strategy and retail media plans

• Leverage Horizon Media’s suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting

• Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals

• Create media specific documents such as media plans, objectives and strategies decks, and other related functions

• Lead brainstorms to kick off plan and consideration set development with the intention of bringing great ideas to life

• Oversee a large team supporting Associate Directors, Managers, Specialists and Assistant roles – have prior managerial skills and have overseen a team of at least 3-5+ people before

Reporting & Analysis - 20%

• Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client

• Determining set-up, including testing methodologies, reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each initiative

• Use learnings drawn from data to draw thoughtful, data-based conclusions that illustrates the ‘why’ behind performance, and maps back to digital strategy

Preferred Skills & Experience

• 8+ years relevant experience

• Excellent verbal and written communication skills

• Previously day-to-day account management lead on enterprise level retail media client(s)

• Previously constructed retail media digital media plans, with understanding of planning, buying and activation

• Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact

• Negotiation and Rate benchmarking a nice to have

• Expert in eRetailer – MUST have experience working with Walmart and/or Target

• Expertise in Microsoft Excel and PowerPoint

Nice to Have:

• Experience with retail bid management platforms, such as Pacvue or Skai.

• Retailers including Amazon, Club, Best Buy, The Home Depot, Lowe’s and Ulta.

• Working knowledge of Criteo

• Negotiation and Rate benchmarking

• Experience with channel management

• Working knowledge of eCommerce measurement approaches as well as understanding attribution windows & other metrics in the Commerce Media space

Certificates, Licenses and Registrations

n/a

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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

$170,000.00 - $200,000.00

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.