Toy Marketing Manager

Job Description Product Marketing & Brand Strategy Develop and execute marketing strategies for toy products to drive brand awareness and sales growth. Define product positioning, messaging, and overall brand development strategy. Manage the marketing lifecycle for existing and newly launched products. Market Research & Analysis Conduct market research to identify consumer trends, customer needs, and growth opportunities. Analyze competitor products, pricing, and marketing strategies to provide actionable insights. Monitor product performance and recommend improvements based on market feedback. Product Launch & Campaign Management Plan and execute new product launches from concept through commercialization. Develop and manage marketing campaigns to maximize product visibility and customer engagement. Ensure timely execution of launch schedules and promotional activities. Digital Marketing Collaboration Partner with the Social Media and eCommerce teams to develop integrated promotional strategies. Support online product marketing initiatives across digital channels. Monitor campaign performance and optimize marketing efforts to improve ROI. Cross-Functional Collaboration Work closely with Design, Production, and Sales teams to ensure successful product development and launch. Coordinate with internal stakeholders to align marketing initiatives with business objectives. Support promotional materials, product presentations, and sales enablement activities. Qualifications: Qualifications Required Bachelor's degree in Marketing, Business, Communications, or a related field. 3+ years of experience in Marketing, Product Marketing, or a related role. Strong understanding of product positioning, branding, and marketing strategy. Experience managing product launches and integrated marketing campaigns. Excellent communication, organizational, and project management skills. Ability to analyze market trends and translate insights into effective marketing strategies. Ability to work collaboratively across multiple departments. Preferred Experience in the Toy Industry or consumer products. Experience working with Social Media and eCommerce marketing initiatives. Korean/English bilingual is a plus. Experience with retail or consumer marketing is highly preferred. Additional Information All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr SBT Global, Inc.