The Social Content Strategist - Reddit

The Social Content Strategist is the architect of the organization’s Reddit content strategy, focusing on answer engine optimization (AEO) to ensure faculty and institutional voices appear in AI‑generated responses to high‑intent student queries. The role builds post prompt libraries, develops content frameworks by program vertical, tracks AEO citation performance over time, and manages the day‑to‑day relationship with content agency partners. It is a strategy‑first position for someone who understands editorial craft and how Reddit content becomes an AI citation. Candidates should be based in Chicago, Minneapolis, or the DC/Baltimore area and able to work onsite two days a week. Your role Own the Reddit post prompt library end to end: develop, iterate, and expand prompts across priority verticals (e.g., counseling/CMHC, social work, nursing/NP) as programs scale. Build content frameworks that map student decision‑stage questions to specific faculty expertise areas, ensuring the right person answers the right question. Translate program updates, accreditation milestones, research publications, and outcome data into Reddit‑ready content angles that faculty can deliver authentically. Maintain the content calendar for owned Reddit channels in coordination with the Community Manager. Develop and maintain response template libraries for recurring question categories (accreditation, licensure pathways, program comparison, clinical hours). Answer Engine Optimization (AEO) Conduct regular AEO baseline audits by testing 20+ high‑priority student queries through Google AI Overviews, ChatGPT, Perplexity, and Claude; track citation rate and quality over time. Identify content gaps—student questions appearing in AI tools and Reddit threads that the institution has no credible, citable answer for. Develop anchor content recommendations: specific Reddit thread types, post formats, and faculty Q&A structures likely to be cited by AI systems. Produce a bi‑weekly AEO performance report for leadership, including citation rate movement, competitive landscape, and emerging gaps. Agency & Partner Coordination Manage day‑to‑day content relationships with agency and content partners: brief deliverables, review drafts, maintain quality standards, and ensure brand voice consistency. Ensure agency outputs (post prompts, research summaries, content calendars) meet the strategic brief and are ready to deploy without additional rework. Work closely with the Community Manager to interpret community signals—what resonates, what falls flat—and adjust prompt strategy accordingly. Partner with the Ambassador Program Manager to align the prompt library with faculty expertise and comfort levels. Research & Competitive Intelligence Monitor competitor Reddit presence for content gaps, engagement patterns, and strategic opportunities. Track emerging subreddit communities, thread topics, and vocabulary patterns relevant to priority program verticals. Produce a monthly competitive content intelligence brief for leadership and the broader marketing team. This role does not include Day‑to‑day community engagement or managing owned subreddits—that is the Community Manager’s responsibility. Managing ambassador relationships or running training programs—that is the Ambassador Program Manager’s responsibility. Qualifications Required 3–5 years of content strategy experience with a social, community, or SEO/AEO component. Solid understanding of Reddit culture and content performance, distinguishing posts that earn upvotes from those flagged as astroturfing. Demonstrated ability to translate complex, technical, or academic subject matter into clear, platform‑appropriate content. Experience managing agency or external content partner relationships. Strong analytical skills and experience building and maintaining reporting frameworks. Preferred Experience with SEO, AEO, or AI‑generated content optimization, especially knowing how Reddit threads influence Google AI Overviews, ChatGPT, or Perplexity. Background in higher education or healthcare, where program complexity and regulatory context shape content decisions. Familiarity with social listening data as a content signal. Experience with structured content models (FAQ schema, answer‑ready pages, Q&A architecture). Job Details Placement Type: N/A Salary: $45.25–53 hourly Start Date: July 13, 2026 #J-18808-Ljbffr Skill