Audit & Tax Marketing Director
$184k - $276kGrant Thornton
Job-ID: 116134Category: MarketingLocation: Chicago, IL, United States; Denver, CO, United States; Southfield, MI, United States; Downers Grove, IL, United States; Boston, MA, United States; Edison, NJ, United States; Hartford, CT, United States; Atlanta, GA, United States; Charlotte, NC, United States; Columbia, SC, United States; Fort Lauderdale, FL, United States; Jacksonville, FL, United States; Orlando, FL, United States; Raleigh, NC, United States; Tampa, FL, United States; Austin, TX, United States; Dallas, TX, United States; Houston, TX, United States; Oklahoma City, OK, United States; Tulsa, OK, United States; Phoenix, AZ, United States; Portland, OR, United States; Reno, NV, United States; Salt Lake City, UT, United States; Arlington, VA, United States; Baltimore, MD, United States; Philadelphia, PA, United States; Pittsburgh, PA, United States; Appleton, WI, United States; Cincinnati, OH, United States; Cleveland, OH, United States; Kansas City, MO, United States; Milwaukee, WI, United States; St Louis, MO, United States; Wichita, KS, United StatesWorkplace: HybridSchedule: Full timePosted: 2026-10-14Position SummaryAs the Audit & Tax Marketing Lead, you will play a pivotal role in shaping and executing the marketing strategy for our high-growth Audit and Tax practices. This is a unique opportunity for a strategic thinker and hands-on leader to drive brand visibility, market differentiation, and revenue growth in a fast-paced, client-centric environment.You will serve as a key partner to Audit & Tax leadership, translating business priorities into compelling marketing programs that elevate our market presence and deepen client engagement. With a strong grasp of professional services marketing, you will lead execution across acquisitions, alliances, industry campaigns, thought leadership initiatives, and go-to-market strategies that position the firm as a trusted advisor in a competitive landscape.This role requires a blend of strategic insight, creative execution, and cross-functional collaboration. You’ll thrive here if you’re energized by growth, inspired by innovation, and motivated by the opportunity to make a lasting impact.Key Responsibilities and Essential FunctionsGo-to-Market ExecutionLaunch and manage Audit & Tax GTM campaigns aligned to priority sectors and offeringsEnsure all positioning is client-first and clearly differentiated from Big Four competitorsAcquisition Marketing IntegrationEvaluate and integrate marketing functions from acquired firms into a unified GT modelLead brand transition and change management—determine when to retain sub-brands vs. full GT integrationPreserve best practices and talent while eliminating duplicationContent & Campaign EngineBuild a scalable content operation modeled on “content factory” principles—fast, compliant, personalized, and reusableRun always-on campaigns triggered by demand signals and aligned to pipeline goalsCross-Service Line AlignmentPartner with Advisory marketing lead to ensure message consistency and avoid duplicationPosition Audit & Tax as the firm’s growth engine while aligning with firmwide brand campaignsAnalytics & AccountabilityDefine and track KPIs: pipeline growth, win rates, alliance revenue, brand share of voiceDeliver dashboards and insights for leadership visibility and decision-makingOther duties as assignedTime Allocation50%: Audit & Tax GTM strategy and campaign execution 30%: Acquisition marketing integration and change management 10%: Cross-SL and firmwide alignment 10%: Talent development and marketing capability buildingPerformance MetricsGrowth in Audit & Tax-sourced pipeline and revenue Full integration of acquired marketing orgs within 12 months Improved campaign efficiency (cost per lead, cycle time)QualificationsBachelor’s degree in Marketing, Communications, Business, or related field; MBA or advanced degree a plus8+ years of B2B marketing experience, preferably in professional services, consulting, or advisory environmentsProven success in developing and executing strategic marketing plans that drive business growthStrong understanding of digital marketing, content strategy, and lead generationExcellent communication, collaboration, and stakeholder management skillsAbility to thrive in a high-growth, matrixed organization with shifting prioritiesPreferred AttributesExperience with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo)Familiarity with industry sectors such as audit assurance services, EBP, IT Assurance or Strategic Assurance and SOC servicesA strategic thinker with a hands-on approach and a bias for actionThe base salary range for this position is between $184,000 and $276,000. Placement within the pay range is at Grant Thornton’s discretion, and it is based on multiple factors, including but not limited to, job -related knowledge/skills, experience, business needs, progression within the role, geographic location, and internal equity. At Grant Thornton, compensation decisions are dependent upon the facts and circumstances of each position and candidate.#LI- BP3About the organizationThe team you’re about to join is ready to help you thrive. Here’s how:
- Whether it's your work location, weekly schedule, or flex time off, we empower you with the options to work the way that it best serves your clients and your life. Consistent with the firm's hybrid work model, this position will require in-person attendance at least three days per week, either at a GT office or client site.
- Here, you are supported to prioritize your overall well-being through work-life integration options that work best for you and those in your household.
- We understand that your needs, responsibilities and experiences are different — and we think that’s a good thing. That’s why we support you with personalized and comprehensive benefits that recognize and empower all the identities, roles and aspirations that make you, well, you. See how at
- When it comes to inclusion, we are committed to doing more than checking boxes. Explore all the ways we’re taking action for diversity, equity & inclusion at what you can expect next:
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