Manager, Creator

We are UMG, the Universal Music Group. We are the world's leading music company. In everything we do, we are committed to artistry, innovation and entrepreneurship. We own and operate a broad array of businesses engaged in recorded music, music publishing, merchandising, and audiovisual content in more than 60 countries. We identify and develop recording artists and songwriters, and we produce, distribute and promote the most critically acclaimed and commercially successful music to delight and entertain fans around the world.

How We LEAD:

The Manager, Creator is responsible for planning, executing, and optimizing influencer campaigns that drive brand awareness, engagement, and cultural impact. This role will manage creator relations end to end from strategy, outreach, reporting & execution.

How You'll CREATE:

Campaign Strategy & Planning

• Develop influencer campaign strategies aligned with brand, product, or release objectives
• Identify the right mix of creators across platforms (Instagram, TikTok, YouTube, Twitch, etc.)
• Build campaign timelines, budgets, and deliverable frameworks

Influencer & Talent Management

• Source, vet, and manage relationships with influencers, creators, and talent agencies
• Negotiate contracts, deliverables, usage rights, and compensation
• Serve as the primary point of contact for creators throughout the campaign lifecycle

Execution & Operations

• Oversee campaign execution from briefing to final post delivery
• Ensure all content meets brand guidelines, legal requirements, and platform best practices
• Coordinate with internal teams to ensure alignment

Performance & Reporting

• Track and analyze campaign performance (reach, engagement, conversions, ROI, sentiment)
• Prepare post-campaign reports and insights with clear recommendations
• Optimize campaigns in real time based on performance data

Trend & Platform Expertise

• Stay current on influencer trends, platform updates, and creator culture
• Identify emerging creators and new partnership opportunities
• Advise teams on best practices and innovative influencer formats

Bring Your VIBE:

• 5+ years of creator/influencer marketing experience, digital media, or adjacent spaces.
• Understanding of music culture, digital creator ecosystems, and fan behavior.
• Comfortable managing relationships with creators, artist teams, and internal partners.
• Highly organized and proactive, able to manage multiple campaigns simultaneously.
• Strategic thinker who understands the role of paid vs. organic creator programs.

Perks Playlist:

Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):

• Comprehensive medical, dental, and vision coverage
• Including 100% coverage for out-patient in-network mental health services
• Fertility coverage for eligible medical plan participants
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
• Student Loan Repayment Assistance and Tuition Reimbursement
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution

A variety of ways to prioritize much-needed time away from work including:

• Flexible Paid Time Off (PTO) for exempt employees
• 3-weeks PTO for non-exempt employees
• 2-weeks paid Winter Break
• 10 Company Holidays (including Juneteenth and Wellbeing Day)
• Summer Fridays (between Memorial Day and Labor Day)
• Generous paid parental leave for every type of parent

Check out our full overview of benefits on the Perks Playlist page of the career site.

Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer

We are an E-Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah.

Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.

For more information, please click on the following links.

E-Verify Participation Poster: English / Spanish

E-Verify Right to Work Poster: English | Spanish

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