Senior Associate, Programmatic

Overview Chicago, United States; New York, United States About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values. Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. Role Summary & Impact As a Senior Associate, you will support teams responsible for creating and executing programmatic media plans using industry-leading media technology platforms. In this role, you will gain exposure to emerging digital media technologies, publishers, and programmatic strategies that will help create a valuable foundation for a career in digital media. Senior Associates are also typically responsible for managing entry-level team members. Responsibilities Implement client campaign objectives into programmatic activation strategies, including building audiences and sourcing relevant inventory opportunities. Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs. Own operational tasks including budget management, billing and campaign creative trafficking. Maintain reports and conduct ad-hoc analysis to identify opportunities for campaign improvement and ensure stakeholders are kept informed on performance. Build relationships and own communication with members of the broader digital account teams including planning, investment, operations and analytics. Work with publishers to implement, troubleshoot and optimize programmatic deals to help secure access to high-quality media inventory. Develop technical skillsets in the utilization of relevant digital ad technology platforms, including Ad Servers, DMPs and Third-Party Verification tools. Train, onboard, manage the day-to-day responsibilities, and review the work of entry-level direct reports. Qualifications Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience. 1+ Years working within Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning. Familiarity with key programmatic or digital media platforms. Proficient in Microsoft Excel. Excellent verbal and written skills, and a detail-oriented mindset. Strong analytical abilities and quantitative skills. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We offer competitive medical, retirement plans, vision, dental insurance, paid time off, partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We operate a hybrid work approach with in-office collaboration, and we will discuss accommodations or flexibility during the interview process. WPP Media is committed to providing reasonable accommodation to individuals with disabilities and disabled veterans. If you need an accommodation to search and apply for a career opportunity, please contact View email address on click.appcast.io or call View phone number on click.appcast.io. Please read our Privacy Notice for more information on how we process the information you provide. Compensation The base salary range for this position at the time of this posting is $45,000 - $90,000 USD, with individual compensation varying by location, experience, and qualifications. We offer a competitive benefits package. For details, visit mybenefits.wpp.com. Apply for this job Indicates a required field First Name * Last Name * Preferred First Name Email * Phone Country * Resume/CV * Enter manually Accepted file types: pdf, doc, docx, txt, rtf Voluntary Self-Identification For government reporting purposes, candidates are asked to respond to the voluntary self-identification survey. Completion is optional and confidential. WPP is an equal opportunity employer. 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