Senior Associate, Paid Media

Overview We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions. Are you curious by nature? Do you always seek to understand human behaviors in your everyday life? Do you believe strategic communications can help make the world a better place? Do you enjoy combining data, creativity, and technology to solve complex marketing challenges? Do you have an entrepreneurial mindset and want to help shape innovative media strategies for some of the world's leading B2B brands? If so, Edelman is looking for you to join our team! Responsibilities Execute and optimize campaigns across multiple digital media channels including LinkedIn, Meta, Reddit, programmatic display, online video (OLV), YouTube, and publisher-direct placements. Manage campaign creation, forecasting, budgeting, pacing, testing, and optimization to achieve client objectives and KPIs. Support integrated media planning efforts across awareness, engagement, demand generation, lead generation, and account-based marketing (ABM) initiatives. Ensure campaign performance across multiple B2B client accounts meets business goals and success metrics. Produce and interpret high-quality performance reports to provide actionable insights, recommendations, and strategic guidance. Analyze cross-channel campaign and content performance to identify audience trends, creative learnings, and optimization opportunities. Act as day-to-day contact for clients and/or Account Leads regarding paid media strategy, execution, and performance. Provide strategic direction and input for media plans, audience strategies, channel recommendations, and measurement frameworks. Build and maintain relationships with key vendors, platforms, publishers, and technology partners. Monitor emerging trends across paid media, social platforms, programmatic advertising, and digital marketing to improve campaign performance and recommend innovative solutions. Collaborate cross-functionally with digital, analytics, creative, account, and strategy teams to develop integrated client solutions. Assist with assessments, recommendations, and strategic support for new business opportunities. Develop integrated cross-channel strategies that align media investments with client business objectives. Maintain a deep understanding of Edelman capabilities, industry trends, and client businesses. Be accountable for the success of cross-channel client campaigns from planning through reporting. Execute all aspects of campaign management processes including campaign strategy, audience targeting, tagging recommendations, platform setup, delivery management (pacing, budget, spend, invoice tracking), analysis, and reporting. Qualifications 3+ years of digital media experience across paid social, programmatic, digital video, and/or search campaigns. Bachelor’s degree from an accredited college or university preferred. Experience planning, recommending, and implementing strategic paid media campaigns across platforms such as LinkedIn, Meta, Reddit, Google Ads, YouTube, DV360, The Trade Desk, and other digital advertising platforms. Experience developing integrated digital communications and marketing plans for B2B organizations, with a strong understanding of media strategy, evolving digital trends, and full-funnel marketing initiatives including brand awareness, audience engagement, demand generation, lead generation, and account-based marketing (ABM) programs. Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations. Understanding of audience targeting, measurement frameworks, attribution methodologies, and media analytics. Relevant experience in marketing, advertising, communications or digital media. Strong research, writing, editing and client interaction skills. Ability to manage multiple projects and priorities in a fast-paced environment while maintaining attention to detail. Team and Culture The team is here for you: current team includes diverse roles and opportunities for collaboration. Open space floor plan and collaboration with non-research co-workers. Broader communications exposure to work with Corporate, Brand, Digital, Assembly, and more. Open minds for new ideas and methodologies, with a collaborative culture. Level agnostic teamwork across all levels. Global reach with researchers around the world. Compensation and Benefits $60,000 - $76,000 per year. An employee’s pay position within the salary range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, travel requirements, revenue-based metrics, any contractual agreements, and business or organizational needs. The range listed is one component of DJE Holdings’ total compensation package for employees. Other rewards may include annual bonuses, a Paid Time Off policy, and region-specific benefits. DJEH offers a wide range of benefits: medical and dental insurance, vision, 401K, life insurance, disability insurance, paid time off, travel assistance and wellness programming. Equal Opportunity DJEH is proud to be an equal opportunity employer and believes in diversity, equity, and inclusion. We seek applications from all qualified candidates without regard to race, color, gender, sex, age, religion, physical or mental disability, military and veteran status, or any other basis protected by federal, state or local law. If you require a reasonable accommodation in any part of the employment process, please let us know. About Edelman It started with one man’s passion to make an impact through stories… 70 years later, we are the world’s largest communications firm, which fosters an environment where people feel empowered to take bold action. We are one global team, over 6,000 strong across 60 offices, grounded by our shared values. Diverse, equity, inclusion, and belonging (DEIB) transform our colleagues, our clients, and our communities, and propel us forward as a company. At Edelman, your ambitions are supported, your voice matters and your work contributes to shaping the future of communications and clients’ business. #J-18808-Ljbffr US004 Edelman Data & Intelligence