Marketing Manager - Sales Enablement

Description MARKETING MANAGER-SALES ENABLEMENT This position can be based out of our St Louis, MO New Castle or Allentown, PA or Clinton, MD Office About ArchKey ArchKey is one of the nation’s largest privately held specialty trade installation and integrated facility service companies. We are a leader in designing, building and maintaining electrical, technologies and specialty systems. We’re the POWER behind making the improbable possible. We’re electrifying the nation, energizing the future and bringing communities to life like never before. What we do today shapes the vision of tomorrow. Our work impacts lives long after the building is done. This means we are committed to building in ways that are not just technologically advanced, but sustainable, scalable and equitable by all. We’re not just energizing infrastructure, we’re energizing careers, communities, and the future. Made up of the brightest minds in the industry, our team is our greatest asset, bringing knowledge, skills, and experience to every project. This is more than a call to join us, it’s an invitation to be part of a visionary journey, to grow with us as we scale. About the Position The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, lead generation, and revenue growth for ArchKey Solutions. This role leads content development, digital marketing, sales enablement, and pursuit marketing efforts while serving as a steward of the company’s brand across all platforms and customer touchpoints. Partnering closely with Business Development, Sales, Preconstruction, and Estimating teams, the Marketing Manager translates market insights and customer needs into compelling messaging, growth campaigns, and pursuit strategies, in alignment with all Company policies, procedures, values, key objectives and regulations. This role involves strategic thinking and hands-on leading with strong project management skills, a passion for storytelling, and the ability to align marketing initiatives with measurable business outcomes Our Ideal Candidate Drive sales enablement efforts by equipping Business Development teams with the content, tools, and insights needed to win work. Oversee proposal strategy and development, ensuring submissions are compelling, consistent, and on brand. Collaborate across departments to identify gaps, improve processes, and create a smoother path from opportunity to win. Day in the Life Creates compelling, high-quality marketing content, including advertisements, case studies, infographics, presentations, and marketing collateral that attracts target audiences and clearly communicates ArchKey Solutions’ value proposition and market positioning. Develops, manages, and continuously optimizes web and digital content to drive engagement, ensuring all updates are accurate, relevant, SEO-informed, and aligned with brand standards. Leads and maintains integrated content and social media calendars, overseeing the production of engaging blog articles, social media posts, infographics, and case studies; monitors digital and social media trends and recommends strategies for continuous improvement. Serves as a steward of the ArchKey Solutions brand, ensuring consistent visual, messaging, and digital identity across all platforms, materials, and customer touchpoints. Conducts market research with prospective audiences and collaborates with Business Development to develop buyer personas, customer insights, and market intelligence. Partners with Business Development to plan, execute, and optimize growth marketing campaigns, including email marketing, pay-per-click (PPC), and social media campaigns. Collaborates with Business Development and Sales leadership to support lead generation and client retention initiatives, aligning marketing campaigns, pursuit strategies, follow-up workflows, and Voice of Customer programs. Translates customer feedback, post-project interviews, and satisfaction metrics into actionable marketing and sales enablement improvements. Leads and manages the development, quality, and consistency of sales enablement and pursuit materials, including proposals, resumes, prequalifications, presentations, and client-facing collateral across all business units. Partners closely with Sales, Preconstruction, and Estimating teams to develop pursuit strategies, messaging frameworks, and visuals that effectively communicate ArchKey Solutions’ differentiators, capabilities, and value. Owns and continuously improves the proposal and pursuit process, including templates, content libraries, workflows, schedules, and quality standards, ensuring timely, accurate, and brand-aligned submissions. Oversees the organization, maintenance, and accuracy of project profiles, case studies, resumes, and client references to ensure ongoing pursuit readiness. Project-manages outsourced creative services, including photography, video, and freelance resources, by defining scopes of work, managing budgets, and tracking milestones to ensure on-time, high-quality delivery. Oversees the planning and execution of marketing-supported trade shows, client events, and industry conferences in partnership with Business Development, ensuring alignment with sales objectives, lead generation goals, and measurable ROI. Develops and maintains standardized pursuit reporting and dashboards, tracking metrics such as pursuit volume, win rates, proposal efficiency, and sales enablement effectiveness. Analyzes performance data and provides insights and recommendations to marketing and sales leadership to drive continuous improvement. Builds and maintains strong relationships with customers, vendors, and community partners; collaborate with internal and external stakeholders to improve marketing materials, systems, processes, and logistics. Consistently makes decisions in an attentive and safe manner to ensure the safety and health of self and others. Utilizes LEAN concepts and other continuous improvement methodologies to ensure efficient operations, processes, and activities. Promotes and models the Company’s mission, vision, and values through ethical business practices, championing diversity, equity, and inclusion (DEI), and delivering high-quality services to clients, subcontractors, co-workers, suppliers, and the public. Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field required. Master’s degree or professional marketing certifications (e.g., PMP, HubSpot, Google Analytics, or similar) preferred. 7+ years of experience of progressive marketing experience, preferably in B2B, professional services, construction, engineering, or technical industries. Proven experience leading content marketing, digital marketing, and integrated growth campaigns across multiple channels. Demonstrated success developing and managing sales enablement and pursuit materials, including proposals, presentations, and client-facing collateral. Experience collaborating with Sales and Business Development teams to support lead generation, pursuits, and client retention efforts. Hands-on experience managing vendors and outsourced creative resources, including budgeting, scoping, and scheduling. Experience planning and executing trade shows, client events, and industry conferences with measurable ROI. Strong background in marketing analytics, reporting, and dashboard development to track performance and inform decision-making. Strategic marketing leadership with the ability to align initiatives to business and revenue goals. Exceptional written and visual communication skills, with a strong eye for brand consistency and storytelling. Strong project management skills with the ability to manage multiple priorities, deadlines, and stakeholders simultaneously. Proficiency in digital marketing tools and platforms, including CMS, email marketing systems, social media management tools, CRM platforms, and analytics dashboards. Ability to translate complex technical concepts into clear, compelling messaging for diverse audiences. Data-driven mindset with experience analyzing campaign performance, pursuit metrics, and customer insights. Collaborative, relationship-oriented approach with the ability to influence cross-functional teams. High level of attention to detail, organization, and quality control. Self-motivated, adaptable, and comfortable operating in a fast-paced, growth-oriented environment.olutions. Travel Occasional travel may be required. Benefits At ArchKey Solutions, our benefits package includes competitive health insurance options (medical, dental, and vision), a robust 401(k) retirement savings plan with employer match, paid time off and holidays, and access to wellness programs. Additionally, we offer professional development opportunities, tuition reimbursement, and employee assistance programs to support your growth and well-being. We ensure that our benefits are designed to promote the health, security, and work-life balance of our employees. Additional information is available at Archkey.com. Legal & Fraud Disclaimer All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. We are an affirmative Action, Equal Opportunity Employer.#MO1-10 , #MD20-0 #J-18808-Ljbffr ArchKey Solutions LLC