Audience and Marketing Director

Audience And Marketing Director

Reporting to the General Manager, the Audience and Marketing Director leads NJ PBS's membership development, audience growth, and marketing functions in a combined directorial role. The Director is responsible for building a loyal viewer and donor base, executing membership campaigns, growing digital audiences, and positioning the NJ PBS brand across all platforms and communities. This role is central to NJ PBS's long-term sustainability strategy.

Principal duties and responsibilities include:

• Leading audience development strategy across broadcast, streaming, and digital platforms, working with the General Manager to prepare annual, comprehensive marketing plans for the station.
• Developing promotional campaigns to position the NJ PBS brand as well as individual news and programming brands on all platforms.
• Developing and executing an annual membership campaign strategy including on-air pledge drives, digital campaigns, and direct mail, with a focus on building sustaining members for NJ PBS.
• Overseeing brand identity and marketing across all NJ PBS touchpoints.
• Setting membership revenue targets and reporting progress to the General Manager and Revenue Director.
• Working with the General Manager to develop and implement policies related to marketing and branding, and guiding the entire team about the proper application of those policies.
• Analyzing audience data and membership trends to inform strategy.
• Overseeing social media presence in coordination with the digital content team.
• Leading community outreach marketing for the "Public Media 365" initiative.
• Supervising membership, marketing, and audience staff.
• Coordinating with the Revenue Director on integrated development strategies.
• Representing NJ PBS at public events and community outreach activities.
• Performing other duties as assigned.
• Management retains the right to add or change job duties at any time.

Qualifications:

Required:

• Bachelor's degree from an accredited institution in a related field.
• Minimum of five years of experience working in a marketing, membership, or audience-focused role.
• Demonstrated experience leading audience development or marketing programs in a media or nonprofit context.
• Experience managing and analyzing audience data, CRM systems, and digital marketing platforms

Preferred:

• A Master's degree from an accredited institution in a related field.
• Experience at a public media or PBS-affiliated station, including pledge drive management
• Knowledge of audience analytics platforms and membership CRM systems (Allegiance, Salesforce, or equivalent)
• Experience managing staff and cross-functional teams

Procedure for candidacy:

Applicants should include a resume and cover letter describing how their background, skills, and education match the needs of the University. When applying, please take a moment to carefully read and follow the steps in the application instructions.

Salary range: $110,000.00-$137,000.00 annually.

The position may also be eligible for comprehensive benefits, including health insurance, retirement plans, and tuition assistance. For further details, please visit:

Montclair State University considers factors such as, but not limited to, scope and responsibilities of the position, candidate's relevant work experience, education, skills, and internal equity, when extending an offer.

Salary offers for internal employees who are part of a collective bargaining unit (CBU) and are applying to a position that is within a CBU will be determined in accordance with contractual provisions.

Inclusion statement:

Montclair State University values access and educational excellence. We are committed to an environment of diverse perspectives which ensures that graduates will be civically engaged, committed to democracy, and prepared to thrive as global citizens. We foster a community that promotes varied experiences and voices. We seek applicants who will contribute diverse ideas and perspectives and who value an environment that promotes educational growth and advancement for all.

EEO/AA statement:

Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity.

Additional information can be found on the website at

Title IX and 34 C.F.R. 106 policy:

Montclair State is required by Title IX and 34 C.F.R. 106 not to discriminate on the basis of sex or gender, and does not discriminate on the basis of sex or gender in the operation of education programs and activities. The requirement to not discriminate on the basis of sex or gender in the operation of education programs and activities extends to admission and employment. For further details, please visit: