Director of Graphic Design (Lifestyle & Multi‑Category Creative)

Job Description

Director of Graphic Design (Lifestyle & Multi‑Category Creative)

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Location: Brooklyn, NY

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Workplace: Onsite/ 5 days a week

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Salary: $150K - $175K

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About the Company

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A New York–based, globally recognized lifestyle brand operating at the intersection of fashion, culture, and experiential retail is seeking a Director of Graphic Design to lead its multi‑category design team. The company has expanded significantly over the last decade, building a world-class creative engine that spans apparel, collaborations, retail environments, experiential activations, and digital storytelling. The brand is known for its premium materials, high-impact seasonal campaigns, and culturally fluent point of view.

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This role sits within the brand’s central creative organization and partners closely with senior leadership to shape the next chapter of its visual identity.

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The Director of Graphic Design will serve as the creative leadership spine of the design team — responsible for taste, systems, direction, and execution across all brand touchpoints. You will manage a team of five designers and bring clarity, mentorship, and elevated creative standards to a fast-moving, founder-led environment.

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This is a senior, hands-on role for someone who can operate across fashion, lifestyle, experiential, and digital, and who thrives in high-volume, culturally driven creative ecosystems.

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What You'll Do

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• Lead, mentor, and develop a team of five designers , including Senior, Mid-Level, Motion, Environmental/Experiential, and Associate-level talent.
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• Own and evolve the brand’s visual identity across campaigns, collaborations, retail, experiential, packaging, motion, and digital.
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• Create campaign systems that scale across digital, social, retail, OOH, experiential, and large-format environments.
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• Partner closely with senior creative leadership to translate founder-led direction into refined, executable design solutions.
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• Elevate design quality through strong taste, typography, layout, composition, and storytelling.
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• Collaborate cross-functionally with Visuals, Studio Ops, Marketing Strategy, Events, Partnerships, Merchandising, and Operations.
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• Work with a Creative Operations partner to ensure visibility, timelines, approvals, and workflow clarity.
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• Oversee production-ready design for digital, print, packaging, retail signage, event branding, and environmental graphics.
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• Art direct motion graphics, animation, and AI-assisted creative workflows to expand the brand’s capabilities.
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• Lead creative for major collaborations, cultural partnerships, experiential activations, and retail initiatives.
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• Partner with photographers, producers, animators, fabricators, and external agencies to execute high-impact creative.
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• Maintain excellence under fast-paced timelines , shifting priorities, and founder-led pivots.
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What You Bring

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• 8–10+ years in graphic design, brand design, or art direction within fashion, lifestyle, luxury, or culturally driven brands.
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• 3–5+ years managing graphic designers or leading creative teams.
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• A portfolio demonstrating taste, typography, campaign systems, brand identity, and integrated storytelling .
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• Expertise across digital, social, print, retail, experiential, packaging, and motion .
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• Strong production knowledge and experience directing photography, motion, and creative production .
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• Advanced Adobe Creative Cloud; familiarity with motion tools and AI-assisted workflows.
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• Ability to operate in a fast-paced, founder-led environment with shifting priorities.
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• A seasoned creative leader who provides clarity, consistency, and a stabilizing presence across the design team.
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Who You Are

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• A senior creative leader with strong taste and the ability to elevate everything you touch.
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• A mentor who builds designers up and strengthens a high-volume creative engine.
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• A systems thinker who brings structure without disrupting creative flow.
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• Someone who thrives in founder-led creative cultures and understands how to translate vision into execution.
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• A leadership presence who reinforces alignment, communication, and continuity across teams.
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To Apply

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Please include an active portfolio link in your resume. If password‑protected, kindly provide the password so your work can be reviewed without delay.