Director of PR - Lifestyle (Agency)

Beauty Director – Agency

Employment Type: Full-Time

Location: New York, NY (Hybrid; 3 days onsite per week)

A leading beauty, fashion, and lifestyle communications agency is seeking a strategic, dynamic Beauty Director to lead integrated communications programs across public relations, influencer marketing, artistry and VIP relations, and experiential activations.

This senior leadership role oversees a portfolio of beauty brands and drives high-impact campaigns that build visibility, cultural relevance, and measurable business results. The Beauty Director will serve as a senior client partner, develop multi-channel strategies, guide creative programming, and lead a high-performing team across earned and paid initiatives.

Responsibilities

Strategic Leadership & Client Management

• Lead the development and execution of integrated 360° communications strategies across PR, influencer, artistry, talent, and experiential programs.
• Serve as a senior strategic advisor, delivering clear communication, thoughtful counsel, and actionable performance reporting.
• Translate cultural trends, competitive intelligence, and industry developments into forward-looking communications strategies.
• Ensure campaigns align with brand objectives, audience insights, and measurable performance goals.

Public Relations & Media

• Leverage and expand top-tier media relationships to secure meaningful coverage across beauty, business, trade, lifestyle, and culture outlets.
• Oversee development of messaging, press releases, executive communications, pitches, and media materials.
• Drive proactive storytelling, strategic partnerships, and culturally relevant moments that elevate brand visibility.
• Guide teams in securing high-value editorial opportunities, founder features, podcasts, panels, speaking engagements, and emerging-platform placements.

Influencer, Talent & VIP Relations

• Lead influencer and talent strategy, including casting, negotiations, seeding programs, campaign execution, and earned media value performance.
• Oversee always-on and campaign-based programs across key social platforms, including Instagram, TikTok, and Facebook.
• Use influencer marketing platforms and analytics to inform strategy, optimize performance, and provide client recommendations.
• Cultivate strong relationships with artists, tastemakers, agents, managers, and industry partners.

Experiential & Partnerships

• Lead events, brand activations, and strategic partnership programs from concept through execution.
• Drive media, artist, influencer, and talent attendance through thoughtful outreach and post-event coverage strategies.
• Identify innovative collaborations that expand brand reach and cultural relevance.
• Manage event budgets, timelines, production partners, and deliverables while maintaining exceptional quality.

Team Leadership & Operations

• Manage, mentor, and develop team members across multiple levels, fostering a collaborative and high-performing environment.
• Support onboarding, training, workflow planning, and operational excellence across accounts.
• Partner cross-functionally to ensure cohesive campaign development and execution across teams and markets.
• Oversee reporting, timelines, deliverables, KPIs, and optimization recommendations across workstreams.

Qualifications

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• 8–12 years of experience in public relations, communications, or brand marketing; beauty industry agency or in-house experience strongly preferred.
• Demonstrated experience leading integrated PR, influencer, talent, and experiential campaigns.
• Experience managing artistry sponsorships, influencer partnerships, and paid and organic social campaigns.
• Strong understanding of the digital beauty landscape, social platform best practices, KPIs, and emerging trends.
• Experience using influencer marketing and analytics platforms such as Tribe, Traackr, CreatorIQ, or similar tools.
• Established media, influencer, talent, and industry relationships.
• Excellent written, verbal, negotiation, and presentation skills.
• Highly organized, collaborative, creative, and comfortable managing multiple priorities in a fast-paced environment.
• Proficiency with Google Workspace and project management tools.

This is an excellent opportunity for an experienced communications leader with a passion for beauty, fashion, pop culture, and building culturally resonant brand stories.