Marketing Analytics Manager

Overview New York, NY or Los Angeles, CA (Hybrid) Looking for a Global Marketing Analytics – Senior Manager to join its Global Marketing & Social Analytics team. This role is critical in shaping data-driven theatrical marketing strategies across the U.S. and international markets. What You’ll Do Lead advanced marketing analytics and insights to inform creative, media, and campaign strategy decisions Drive campaign performance analysis across paid and organic channels (digital, TV, streaming, social) Design and analyze marketing experiments, A/B tests, and brand lift studies Partner closely with creative and media teams to optimize content rotation and media strategy Analyze audience behavior, social listening data, and box office trends to uncover actionable insights Deliver high-impact presentations and storytelling for senior stakeholders Conduct competitive and industry trend analysis to guide strategic planning What We’re Looking For 6+ years of experience in marketing analytics, consumer insights, or media analytics 2+ years of experience within a major studio, streaming platform, or theatrical marketing agency Strong expertise in campaign effectiveness, experimentation, and performance optimization Deep understanding of TV, streaming, digital, and social media metrics Experience working with data visualization tools (Tableau, Looker, Power BI, Google Data Studio) Exposure to social listening and audience intelligence tools is a plus Excellent communication skills with the ability to translate data into insights #J-18808-Ljbffr BCforward