Marketing Manager - Global Services, Waters Biosciences

As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide. We are the people who give possibilities purpose Job Description Marketing Manager – Global Services, Waters Biosciences Role Summary This Marketing Manager owns Global Marketing for Service on all Waters Biosciences instrument platforms . This role is accountable for driving service revenue growth and margin performance across the global installed base by defining and accomplishing data-guided marketing and commercialization stratebringing valuealue propositions and messaging for service offerings, and collaborating with regional commercial leaders and global product management. Operating with global scope, this role shapes commercial outcomes through cross‑functional leadership, vision setting communication, and a bias for action. Scope & Decision Rights This role owns: Global marketing strategy for service across all Waters Biosciences instruments Commercial enablement strategy for services (positioning, messaging, value proposition, sales training, global campaigns, etc) Global Service commercial performance analytics and insights tied to growth and margin This role influences: Regional commercial plans and execution Service portfolio roadmap and lifecycle decisions Commercial prioritization across platforms and regions Digital service experiences and customer engagement models Key Responsibilities Define and be responsible for the global service marketing strategy for all BD Biosciences instruments, aligned to enterprise growth and profitability objectives. Develop clear, differentiated service value propositions and messaging that resonate across regions, customer segments, and instrument platforms. Define and deliver Service Commercial Dashboard on key commercial metrics, and leverage for data-guided commercial strategies. Drive global service commercialization readiness , including positioning, offer clarity, campaigns and foundational enablement inputs for regions and service sales teams. Translate regional commercial needs into scalable global marketing frameworks while enabling regional flexibility where required. Drive creation of sales enablement tools , collateral, and training in partnership with Marcom, Service Sales, and Regional leaders. Lead VOC and market insight generation (customer feedback, win/loss, competitive intelligence) to inform strategy and investment decisions. Own service commercial performance analytics , tracking KPIs and identifying actions to improve attachment, renewals, penetration, revenue, and margin. Lead cross‑functional alignment across Technical Service, Regional Commercial, Marcom, Global Product Marketing, Regulatory, and Digital teams Measures of Success Service revenue growth (YoY) Service contract attachment rate Point of sales service, on‑time renewal, and warranty to contract rates Regional adoption of global service marketing strategy frameworks Accuracy and impact of service performance reporting and insights Required Qualifications Bachelor’s degree in life sciences, engineering, marketing, business, or related field required; advanced degree a plus 5-7 years of experience in product/service marketing, product/service management, or commercial strategy required, preferably in medical devices, life sciences, or complex B2B environments Proven experience owning global portfolios and operating across regions required Strong background in commercial strategy, pricing, GTM, and lifecycle management Demonstrated ability to influence without authority in highly matrixed organizations Strong analytical and financial competence Executive‑ready written and verbal communication skills Preferred Qualifications Experience with instrument services, service contracts, or aftermarket businesses Familiarity with regulated environments (e.g., IVD, medical devices, life sciences tools) Experience partnering closely with Technical Service, Product Management and Commercial teams Leadership & Collaboration Leads through influence, credibility, and strategic clarity Establishes effective governance cadences with global and regional collaborators Communicates complex strategies and performance insights clearly to senior audiences Builds strong cross‑functional alignment across Commercial, Product, Technical Service, Marcom, Finance Acts as a trusted thought partner to regional and global leaders Primary Work Location USA CA - Milpitas 135 Work Shift At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under “Our Commitment to You.” Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed. Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role’s specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role. Salary Range Information $114,600.00 - $189,100.00 USD Annual Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics. #J-18808-Ljbffr Dormont Manufacturing Company