Head of Social Commerce (TikTok Shop / Creator Economy)

Spreetail propels brands to increase their ecommerce market share across the globe while improving their operational costs. Learn how we are building one of the fastest-growing ecommerce companies in history: Work Your Way At Spreetail, we believe in empowering our employees to work in the way that suits them best through our Work Your Way approach. Each team member has the flexibility to choose where they work most effectively each week—whether that's from home, a coffee shop, or the office. While flexibility is key, we also value the power of in-person connection. That’s why we bring our corporate team together in Lincoln each quarter for a week of intentional collaboration, team building, community engagement, and our All-Hands meeting. It’s the best of both worlds: the freedom to work your way, with meaningful opportunities to connect and grow together. Please scroll to the bottom of the job posting to confirm that your state qualifies for the Work Your Way program. Role Overview Spreetail is looking for an entrepreneurial, data-driven leader to scale our social commerce division and fully weaponize the massive shift toward content-driven commerce. As the Head of Social Commerce, you will operate like a General Manager—owning the end-to-end TikTok Shop P&L, leading a high-performing team of affiliate and brand growth experts, and steering our strategic partnership with TikTok. If you thrive in fast-paced, high-accountability environments and know how to turn creator engagement into massive commercial scale, this is your next playground. Responsibilities Own the TikTok Shop P&L: Drive channel revenue (GMV), profitability, and cost-per-acquisition (CP) targets with complete, end-to-end accountability. Lead and Scale the Team: Direct, coach, and develop a team of onshore Affiliate Managers, a Brand Growth Lead, and offshore coordinators, holding a high bar for performance. Manage the Strategic TikTok Relationship: Serve as Spreetail’s primary face to TikTok, leading Joint Business Plan (JBP) negotiations and securing platform-exclusive advantages. Architect Creator Strategy: Define the creator tier mix, commission structures, and overall playbook to activate affiliate networks and scale content-to-conversion. Drive SKU Content Coverage: Establish and execute category-specific content goals to ensure a target of 60%+ of listed SKUs have active creator coverage within 18 months. Own the TikTok LIVE Strategy: Oversee the programming calendar, product curation, and creator lineup to hit aggressive LIVE commerce GMV targets. Accelerate Brand Partnerships: Partner with the Brand Growth Lead to systematically prioritize, work, and convert an inbound pipeline of 45+ brand partner requests into active programs. Optimize Budget & Cross-Channel ROI: Manage the creator commission and Variable Rate Program (VRP) budget while building measurement frameworks to track the downstream TikTok-to-Amazon halo effect. Qualifications An Experienced Operator: 5+ years of experience in e-commerce, marketplace management, or creator commerce, with a proven track record of absolute P&L ownership. A Proven People Leader: Experience directly managing and developing talent, setting clear expectations, and driving a team toward aggressive performance targets. Fluent in the Creator Economy: Deep knowledge of affiliate programs, creator tiers, digital culture, and the explicit mechanics that drive social commerce conversions. A Strategic Relationship Builder: Experienced in navigating and maximizing high-level external platform partnerships (e.g., TikTok, Amazon, Walmart). Data-Driven & Financially Savvy: Comfortable digging into complex financial data, managing budgets, and making fast resource-allocation decisions using channel metrics. An Executive Communicator: Highly effective at translating complex channel performance into business metrics for senior leadership forums and QBRs. Platform Native (Preferred): Deep hands-on experience specifically within the TikTok Shop ecosystem, including LIVE commerce and VRP mechanics. A Scaler of Programs (Preferred): Proven success scaling an early-stage creator or influencer affiliate network to 200+ active creators. Tech-Stack Fluent (Preferred): Familiarity with creator CRMs and affiliate tracking tools such as Grin, Impact, Circle, or similar platforms. Benefits We provide the flexibility to take care of yourself. Spreetail operates in a work culture that promotes results and encourages taking time off when needed. In addition to a generous vacation policy, we also offer paid time-off for your wedding week, paid parental leave and support for parents of growing families. We celebrate accomplishments. Each year at Spreetail is a milestone with the opportunity to receive special gifts, swag store credit, or donations to a nonprofit of your choice. We also recognize people pursuing impacts with Spreetail Spotlight Awards. We care about your Health & Wellness. Spreetail works hard to enhance the employee experience through benefit programs and perks that provide meaningful support. We offer affordable medical, dental and vision plans with coast-to-coast coverage. We also provide free telehealth and on-demand mental health resources. We create the opportunity to revolutionize your community. We encourage Spreetailers to give back and make a social impact, and we offer paid time off to do it. Work Your Way Eligibility To qualify for Work Your Way, eligible applicants must reside in one of the following states: Alabama, Alaska, Arizona, Arkansas, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Ohio, Pennsylvania, Rhode Island, South Dakota, Tennessee, Texas, Utah, West Virginia, and Wyoming. Spreetail is committed to a diverse and inclusive workplace. Spreetail is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please email View email address on click.appcast.io.

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