Director, Marketing and Fan Experience, Athletics

Are you ready to transform lives through academic excellence, innovative research, strong community partnerships and economic opportunity? Kennesaw State University is one of the 50 largest public institutions in the country. With growing enrollment and global reach, we continue to expand our institutional influence and prominence beyond the state of Georgia. We offer more than 190 undergraduate, graduate, and doctoral degrees to empower over 50,000 students to become thought leaders, lifelong learners, and informed global citizens. Our entrepreneurial spirit, high-impact research, and Division I athletics draw students from throughout the region and from more than 100 countries across the globe. Our university's vibrant culture, career opportunities, rich benefits, and values of respect, integrity, collaboration, inclusivity, and accountability make us an employer of choice. We are part of the University System of Georgia. We are searching for talented people to join Kennesaw State University in our vision. Come Take Flight at KSU! Location (Primary Location for Job Responsibilities) Our Kennesaw campus is located at 1000 Chastain Road NW, Kennesaw, GA 30144. Job Summary Responsible for creating, developing, and maintaining dynamic programs to enhanced event presentation structure that contributes to a positive fan experience for all sports, with direct focus on event production for all sports. Creates and executes comprehensive marketing and promotional plans. Works closely with Owl Network, the KSU Sponsorship team, event management, facilities, and spirit groups to coordinate an optimal fan experience. Responsible for ensuring an excellent fan experience at all athletics events. Oversight the management of department event staff and student worker program. Responsibilities KEY RESPONSIBILITIES: Creates innovative ideas that engage existing and potential fans, resulting in an entertaining atmosphere Leads and/or participates in strategic communication and email marketing efforts Creates and/or directs content creation for a variety of marketing, sales, and fan experience items and programs Actively engages with campus, community partners, and future partners to best promote KSU programs and associated opportunities Assists with oversight and/or creation of digital, non-traditional, and traditional advertising Researches and recommends new advertising avenues and opportunities to include "out of the box," digital and traditional mediums Plays an active role in the daily responsibilities and tasks associated with the activation of designated third-party agreements with interaction related to marketing, fan experience, and sales Performs and evaluates best practices related to spending and cost savings of the marketing budget Oversees, develops, and executes strategic marketing plans for assigned ticketed sport(s) that engages and grows the fan base (students, staff, alumni, community, fans, etc.) in order to positively impacts ticket sales, attendance, and revenue generation Provides input and recommendations in the management of a music library for each assigned sport while keeping a detailed list of inventories, to include the securing, updating, and editing of music as needed per sport Oversees the hiring, scheduling, management, and training of announcers, electronically generated music staff for assigned sports and/or events, and student worker programs Serves as a liaison to the Marching Band, Pep Band, Spirit Teams, Emcee, and DJs (when applicable) for event presentation scripting and planning of assigned sports Provides input, development, and execution of marketing and event plans for department-wide marketing initiatives (i.e., Pink Initiatives, Military Appreciation, Academic Achievement, and Faculty and Staff Appreciation days) Ensures that the plans and/or programs (i.e., marketing, event production, and logistical needs) for the causes and/or events is coordinated effectively with all parties to ensure consistency in planning Assists leadership with managing the department's budget, coordinating contracts, and invoices with proper athletics and university contacts Required Qualifications Educational Requirements Bachelor's degree from an accredited institution of higher education Other Required Qualifications Current, valid and unrestricted driver's license Required Experience Two (2) years of experience in marketing, promotions, sales, fan engagement, event planning, or tickets sales in collegiate, professional or minor league field. Preferred Qualifications Preferred Educational Qualifications An advanced degree from an accredited institution of higher education in a related field Preferred Experience Experience with Paciolan Ticket software Experience with Email Marketing software Division I intercollegiate marketing or sales experience with a professional sport organization Demonstrated experience working with a multimedia rights holder Abilities Knowledge, Skills, & Abilities Able to handle multiple tasks or projects at one-time meeting assigned deadlines KNOWLEDGE Digitally savvy with graphic design and digital marketing experience Skills Excellent interpersonal, initiative, teamwork, problem-solving, independent judgment, organization, communication (verbal and written), time management, project management and presentation skills Creative thinker and problem solver Proficient with computer applications and programs associated with the position (i.e., Microsoft Office suite) Strong attention to detail and follow-up skills Strong customer service skills and phone and e-mail etiquette USG Core Values The University System of Georgia is comprised of our 25 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found on-line at Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found on-line at Kennesaw State University is an Equal Employment Opportunity Employer. #J-18808-Ljbffr Kennesaw State University