Communications Specialist

Creative Services Specialist 1

The Sandra Day O'Connor College of Law at Arizona State University seeks an energetic, creative and team-oriented individual for the Communications Specialist role. As part of the strategic Marketing and Communications team at ASU Law, this position primarily supports the college's social media and storytelling efforts by planning and creating engaging content, capturing photos and video, drafting and scheduling social media posts, and identifying and writing compelling stories for the ASU Law Newsroom. The Communications Specialist works collaboratively with faculty, staff, students, alumni and other partners to tell stories that advance student recruitment, strengthen the college's reputation, promote strategic priorities and foster engagement with key audiences.

Salary Range: $50,000 - $55,000 per year; DOE

Essential Duties:

• Advances ASU Law's priorities and department objectives of student recruitment, positive reputation, strategic plan promotion and fostering fruitful partnerships through communications.
• Plans, develops and writes creative, high-quality communications for graduate-level college audiences (e.g., faculty, staff, students, donors, prospective students and the general public) using multiple digital communications mediums, with a primary focus on social media and newsroom storytelling.
• Helps develop and maintain the college's social media content calendar; plans and schedules content aligned with college priorities, events, campaigns, news and audience interests.
• Creates content, both visual and written, for ASU Law social media channels, including drafting copy, taking photos, filming video and developing creative concepts for social-first storytelling.
• Attends events and programs to capture photos and video and conduct real-time social media promotion and coverage as needed.
• Manages day-to-day posting, updating and monitoring of ASU Law social media channels and helps maintain a visible, professional and engaging presence across platforms including Instagram, LinkedIn, Facebook, YouTube, TikTok and other emerging channels.
• Monitors the social media landscape and related trends, researches new content formats and platform best practices, and proactively recommends creative opportunities to strengthen audience engagement.
• Uses social media monitoring and analytics tools to track performance and provide regular updates and insights that inform future content planning.
• Serves as an in-house reporter for the college to seek stories and craft compelling articles. Provides ideas and proactively conducts outreach to faculty, administration, students and alumni to tell their stories.
• Interviews faculty, students, alumni and other sources and writes articles, announcements, web copy and other content for the ASU Law Newsroom and related communications channels.
• Identifies timely and compelling story opportunities across the college and adapts newsroom and long-form content for social media and other digital channels.
• Engages with marketing and communications representatives across ASU academic and business units to source content and identify opportunities to amplify ASU Law stories.
• Supports media relations efforts by assisting with media inquiries, coordinating interviews with faculty and leadership, identifying opportunities for media outreach, maintaining media contacts and tracking media coverage.
• Occasionally supports email communications through Salesforce, including drafting and editing copy, building and scheduling emails and newsletters, testing and proofreading communications, and reviewing basic performance metrics.
• Works together with other Marketing and Communications team members to ensure the success of various projects and integrated communications efforts.
• Promotes a culture of innovation, empowerment and teamwork.
• Performs other duties as assigned to support the goals of the college and department.

Desired Qualifications:

• Demonstrated ability to communicate effectively across a variety of formats, with experience in writing, editing, and storytelling.
• Degree in Journalism, English, Communications, Marketing, Education or a related field
• Experience in the development of comprehensive and creative communication
• Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment.
• Working use of AP style.
• Skilled in organization, attention to detail and accuracy.
• Experience being an organized problem solver who can take initiative, manage competing priorities and remain flexible.
• Demonstrated experience creating and executing social media content for an organization or brand.
• Demonstrated knowledge of social media platforms, audiences, formats and usage standards.
• Experience capturing photos and video and creating short-form content for social and digital channels.
• Experience interviewing sources and writing articles, profiles, announcements or other newsroom-style content.
• Experience using social media scheduling, monitoring and analytics tools.
• Experience supporting email newsletters or other digital communications.
• Experience supporting media relations, public relations or earned media activities.
• Ability to work in an environment subject to quickly changing priorities and tight deadlines.
• Skilled in establishing and maintaining effective working relationships.
• Demonstrated experience working in a higher education and/or executive environment.
• Familiarity with Microsoft Office suite (or equivalent), Google Suite and commonly used web browsers.
• Familiarity with the ASU brand style guide preferred.
• A portfolio or work samples demonstrating social media content, writing, photography and/or video storytelling is preferred.

Working Environment:

• Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse.
• Required to stand for varying lengths of time and walk moderate distances to perform work.
• Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
• Regular activities require the ability to quickly change priorities, which may include and/or be subject to resolution of conflicts.
• Ability to effectively communicate, receive, interpret, and convey information in a variety of formats to perform essential job functions.
• Physical presence at the workplace is an essential function or requirement of this job.

Department Statement:

The Sandra Day O'Connor College of Law at Arizona State University is one of the nation's preeminent law schools, offering students a personalized legal education and providing a top 10 return on investment for legal education. Ranked No. 1 in Arizona since 2010 and a top 20 Public Law school by U.S. News & World Report for 17 years in a row, ASU Law is also ranked #1 in the nation for legal masters graduates. ASU Law's LEED Gold certified building in downtown Phoenix is steps away from the legal, political, and economic heart of Arizona. For more information, visit law.asu.edu.

Driving Requirement:

Driving is not required for this position.

Location:

Campus: Downtown Phoenix

Funding:

No Federal Funding

Instructions to Apply:

Current employees, student workers seeking staff opportunities, and students applying for student worker positions must apply directly through the Workday Jobs Hub.

To be considered, your application must include all of the following attachments:

• Cover letter
• Resume or CV

Multiple documents may be uploaded in the attachments section. Alternatively, applicants may combine all required materials into a single PDF for submission. Please ensure uploaded documents are clearly labeled and include your name.

Please ensure your resume includes all employment information in month and year format, for example 6/04 to 8/14, along with job title, job duties, and employer name for each position. Your resume should clearly demonstrate how your experience and background meet the minimum and desired qualifications for this position. Incomplete applications or missing required materials may not be considered.

Important: Do not withdraw your application to make edits. Once an application is withdrawn, it cannot be edited, reactivated, or replaced with a new submission. If you have questions or need assistance, please contact The Office of Human Resources Talent Acquisition before the posting close date.

Graduate Assistant, Intern and part-time positions are counted as half time for experience equivalency, meaning one year equals six months of experience.

Only electronic applications will be accepted for this position. By submitting an application, you confirm that the information provided is accurate and complete.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring