Senior Manager, National Field Activation

Senior Manager, National Field Activation

Labcorp is seeking a Senior Manager, National Field Activation in Burlington, NC or Durham, NC.

Labcorp is a global leader in diagnostic testing and drug development solutions, helping healthcare providers, researchers, and patients make informed decisions that advance care. Join us in our mission to improve health and improve lives.

Responsibilities:

• Strategic Planning: Collaborate with divisional sales leadership and marketing teams to develop and execute growth strategies aligned with business objectives.

• Product Sales Activation: Implement structured product introduction approaches and expanded product roadmaps to enable effective sales campaigns and profitable growth.

• Marketing Communication: Support communication strategies that align with Labcorp's vision and priorities for the Diagnostics commercial audience.

• Sales Activation Programs: Design and lead scalable, integrated marketing programs to drive lead generation, market share growth, and increased penetration based on market research and consumer insights.

• Cross-functional Collaboration: Partner with internal teams and external vendors to ensure timely, on-budget delivery of campaigns and programs.

• Data-driven Optimization: Analyze market data and campaign performance metrics to inform decisions and continuously improve marketing strategies.

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business or Life Sciences.

• 8 or more years of marketing or sales enablement experience in healthcare, diagnostics, or B2B organizations.

• 1 or more years of experience navigating highly matrixed business organizations.

Preferred Qualifications:

• Current or prior Labcorp experience.

Additional Job Standards:

• High proficiency with project and content management platforms (e.g., Workfront, Adobe, Poppulo or equivalents)

• Familiarity with marketing automation tools and CRM systems (i.e. Salesforce)

• Strong organizational and project management capabilities; able to manage multiple complex initiatives within time and budget constraints

• Excellent written and verbal communication skills, including advanced copywriting and editing proficiency

• Ability to thrive in a fast-paced, dynamic environment, adapt quickly to changing priorities, and maintain a solutions-oriented mindset

• Proven ability to develop and execute strategic marketing plans and sales activation programs that deliver measurable growth

• Demonstrated success implementing programs that enhance field performance and operational efficiency

• Strong collaboration and stakeholder management skills; ability to influence and work effectively across cross-functional teams and all organizational levels

• Expertise in analyzing market data, customer insights, and campaign performance metrics to drive data-informed decisions and optimize strategies

About the Role

The Senior Manager, National Field Activation plays a pivotal role in driving growth and enhancing brand perception in local markets. This position partners closely with divisional sales leaders and cross-functional marketing teams to orchestrate strategic product introductions, integrated campaigns, scalable programs, and sales activation initiatives. The role is critical to supporting divisional growth plans and achieving revenue targets through innovative, data-driven marketing strategies.

Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Benefits: Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Employees regularly scheduled to work less than 20 hours, Casual, Intern, and Temporary employees are only eligible to participate in the 401(k) Plan. Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO. For more detailed information, please?click here ( .?

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Labcorp is proud to be an Equal Opportunity Employer:

Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.

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