Senior Copywriter

We are looking for a positive, driven, and detail-oriented Senior Copywriter to join our growing team on our mission of becoming the #1 Gut Health Supplement Company in the US . This person will streamline and ultimately own the brand voice across nearly every channel we touch, including: CRM (email/SMS), website, social media, influencer briefs, packaging, trade shows, ads (video, podcast, OOH), and in-store displays. You'll take dense scientific and regulatory product information and turn it into copy that's simple, credible, and conversion-focused. This role partners closely with creative, innovation, brand, and marketing teams, and reports into the brand team. What You’ll Do: Drive the concept, tone, and messaging for high-profile advertising and marketing campaigns. Write compelling, on-brand copy for web, product, ad copy, social media, video scripts, and collateral. Simplify complex scientific, clinical, and ingredient information into clear, consumer-friendly language without sacrificing accuracy. Translate consumer research and insights into messaging strategies and copy that resonates with our audience. Drive measurable business results through strategic storytelling and ongoing content optimization. Apply SEO, AEO, and LLM/generative-search principles to web and organic content so it performs in both traditional and AI-driven search. Maintain a consistent brand voice across a wide range of formats, lengths, and channels. Collaborate crossfunctionally with the brand and performance marketing teams, creative team, innovation team, regulatory and leadership from concept through final delivery. Manage multiple projects and deadlines in a fast-paced, iterative environment. Partner with regulatory/legal reviewers to ensure claims comply with FDA and DSHEA guidelines for dietary supplements. Build and maintain a working repository of product fact sheets, approved copy banks, and FAQ’s. Requirements Proven experience as a copywriter, ideally in DTC, e-commerce, CPG, or health & wellness. A portfolio that shows range — short-form (email/SMS/social), long-form (web, scripts, editorial), and OOH/broadcast work. A track record of copy that has driven measurable engagement, conversion, or business impact through strategic storytelling and optimization. Experience simplifying technical or scientific content for a general consumer audience. Familiarity with FDA/DSHEA regulatory guidelines for supplement marketing claims preferred. Working understanding of SEO, AEO, and LLM/generative-search principles as they apply to web content. Familiarity with performance marketing metrics (CTR, CVR, ROAS) and how copy influences them. Experience working directly with regulatory/legal review processes. ABOUT OUR COMPANY: Physician’s Choice started with the simple idea that better health starts with the gut. In just 8 years, we have become the #1 Probiotic Brand in the US. You can find our products in Walmart, Target, CVS, Sam’s Club, and many more retail locations across the US, as well as online via Amazon and TikTok Shop, where we have earned over 250,000 five star reviews. We’re continuing to grow rapidly as we work toward our goal of becoming the #1 gut health supplement brand in the US. Our mission is to empower everybody to make confident wellness choices, guided by physician expertise and validated by real results. We do this by collaborating with leading physicians to develop straightforward and accessible gut health supplements that deliver on promises. Join our passionate team and be part of a company making a real difference in people's lives. WHAT'S IN IT FOR YOU: Our commitment to quality and transparency applies not only to our products but to our people. We are focused on creating a fun, exciting, collaborative space that’s centered around health and well-being. We continue to grow Physician's Choice with Team Players that support and live out our core values of Passion, Curiosity, Proactiveness, Resourcefulness, Growth, Integrity and Getting Sh@# Done . We empower everyone on our team to take control of their careers and balance their work and life in a modern, fast-paced environment where everyone has the opportunity to drive actionable impact in the business. We offer an exceptional compensation package which includes: Day one health benefits with multiple options to best fit your healthcare needs 401k match up to 4% Paid maternity and parental leave $75/month cell phone reimbursement $100/month in free company product Free lunch twice a week in our Wheat Ridge Office Free office snacks Paid Holidays Generous self-managed paid time off program Work-life balance and a fun environment Casual dress code Professional growth and development within the organization Company Annual Bonus, 6-24% bonus targeted dependent on hitting annual goals #J-18808-Ljbffr