Vice President, Program Management

VP, Program Management

Razorfish is seeking a VP, Program Management to lead large-scale, complex programs while driving operational excellence across integrated teams. This leader will be responsible for overseeing the successful delivery of customer engagement, CRM, loyalty, lifecycle marketing, personalization, and digital transformation initiatives while serving as a strategic partner to both clients and internal stakeholders.

The ideal candidate leads with empathy and accountability, inspiring teams around a shared vision while ensuring successful execution across multiple workstreams. They will guide clients through business and marketing transformation initiatives while fostering a culture of collaboration, innovation, and continuous improvement. This individual will have 10-15 years of experience managing multiple teams and stakeholders in a fast-paced environment and will be comfortable leading large programs, portfolios, and cross-functional teams. Experience supporting Quick Service Restaurant (QSR) brands is preferred.

Responsibilities include:

• Leading the delivery of complex programs and integrated marketing initiatives across multiple workstreams and stakeholders
• Overseeing CRM, loyalty, lifecycle marketing, personalization, and customer engagement programs
• Partnering with clients to develop and execute CRM strategies
• Serving as a trusted advisor to clients, guiding internal leaders and external stakeholders through customer experience, marketing transformation, and digital initiatives
• Collaborating with strategy, analytics, data, media, creative, and technology teams to deliver connected customer experiences across channels
• Ensuring successful delivery by establishing governance models, operating processes, budgets, timelines, staffing plans, and success metrics
• Focusing on delivering value to end customers early and often while driving continuous improvement across programs and teams
• Acting as a senior client-facing leader, building trusted relationships and aligning stakeholders around business goals and delivery plans
• Leading integrated, 360-degree marketing initiatives that connect CRM efforts with broader media, digital, analytics, strategy, and creative workstreams
• Achieving metrics including client outcomes, account health, resource utilization, revenue, margin, burn rate, and operational efficiency
• Creating a positive team environment where autonomy, mastery, and purpose are promoted through coaching, mentoring, and performance development
• Driving a culture of value-based delivery, accountability, collaboration, and self-organization
• Mentoring and developing the next generation of Program Management leaders through coaching, training, and best-practice sharing
• Supporting business development efforts, including budget planning, scoping, staffing, proposal development, and new business opportunities
• Helping clients evolve customer engagement strategies and operational models to support long-term growth and transformation initiatives

Qualifications include:

• 10-15+ years of Program Management, Client Services, CRM, Customer Experience, Digital Marketing, or Consulting experience
• Proven experience leading large-scale CRM, lifecycle marketing, loyalty, customer engagement, or personalization programs
• Strong client-facing leadership experience managing executive-level stakeholders and cross-functional teams
• Experience overseeing integrated, 360-degree marketing initiatives across strategy, creative, media, analytics, technology, and CRM disciplines
• Strong understanding of customer journeys, marketing automation, personalization, CRM platforms, and customer data ecosystems
• Demonstrated success managing program financials, forecasting, resource planning, and operational performance
• Excellent communication, stakeholder management, and presentation skills
• Experience mentoring and developing teams within a fast-paced agency or consulting environment
• Experience leading enterprise-scale CRM programs, customer lifecycle initiatives, and marketing technology implementations
• Digital and website delivery experience preferred
• Quick Service Restaurant (QSR) experience preferred

Compensation Range: USD $168,150.00 - USD $230,100.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.