Director of Retention Marketing
Virtual Vocations Inc
Leading the post-purchase customer journey, the full-time remote Director of Retention Marketing will manage bespoke experiences for top-tier global clients while developing automated retention strategies for broader customer segments. Key Responsibilities Lead strategy and execution for high-stakes global clients through exclusive engagement programs Design and optimize automated lifecycle journeys to maximize Customer Lifetime Value across the mid-to-long tail customer base Own the CRM implementation strategy to ensure personalized and timely communications through deep segmentation Required Qualifications 8-12+ years of marketing experience with a focus on Retention, CRM, or Account-Based Marketing in a complex global organization Proven track record managing both high-touch accounts and high-volume automated retention programs Deep experience with CRM platforms and marketing automation tools Ability to influence C-suite stakeholders and lead cross-functional teams Bachelor's or Master's degree in Business, Marketing, or a related field
Vacancy posted 4 days ago
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