Director, Digital Experience

The driving force behind our success has always been the people of AspenTech. What drives us, is our aspiration, our desire and ambition to keep pushing the envelope, overcoming any hurdle, challenging the status quo to continually find a better way. You will experience these qualities of passion, pride and aspiration in many ways — from a rich set of career development programs to support of community service projects to social events that foster fun and relationship building across our global community. The Role The Director, Digital Experience is a pivotal leadership role within Marketing Operations responsible for defining and executing the strategy to maximize the impact of AspenTech's digital channels. This individual will own the end-to-end website experience for both customers and prospective customers, driving significant enhancements in brand awareness, conversions, and lead generation. This role requires a strategic thinker who can translate business objectives into compelling digital experiences and measurable outcomes Your Impact Champion, build and execute a comprehensive digital experience strategy across AspenTech's corporate website, related websites, and portals. Own the overall website experience, ensuring it is cohesive, engaging, and optimized for user journeys and business outcomes. Drive the evolution of our digital presence to elevate the AspenTech brand in the AI innovation space within the industrial market. Lead, mentor, and manage a dedicated web team focused on digital experience. Foster a collaborative and high-performing team environment focused on digital excellence. Responsible for achieving measurable improvements in brand awareness, conversion rates, and lead generation through digital channels. Establish and manage a powerful conversion engine, optimizing digital touchpoints for maximum impact. Utilize data and analytics to identify opportunities, measure performance, and drive continuous optimization of digital experiences. Serve as a critical partner to the Technology Organization, ensuring alignment between digital experience strategy and underlying technology infrastructure. Collaborate closely with Product Marketing, Corporate Marketing and other key stakeholders to integrate digital efforts with broader marketing and business objectives. Stay abreast of industry trends, emerging technologies, and best practices in digital experience, web design, and digital marketing. Champion innovation within the digital space to continually enhance user experience and drive competitive advantage. What You'll Need Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field. Master's degree is a plus. 10+ years of progressive experience in digital marketing, web strategy, or digital experience management, with at least 3-5 years in a team leadership or management role. History of large website deployments, working in complex environments with both internal and external agencies and resources Proven ability to partner with key stakeholders, at all levels within the organization, and become a trusted resource for guiding the organizations strategy on digital experiences Track record of successfully owning and optimizing complex website ecosystems to drive measurable business outcomes (e.g., increased traffic, conversions, lead quality, brand engagement). Demonstrated ability to develop and execute digital strategies that align with broader business goals. Experience leading and developing high-performing teams. Strong understanding of web analytics, A/B testing, SEO principles, and content management systems (CMS). Experience working in a B2B environment, preferably within the industrial, software, or AI/technology sectors. Demonstrated ability to partner effectively with IT/Technology teams and external agencies. Exceptional strategic thinking and problem-solving abilities. Strong leadership, team-building, and mentorship skills. Excellent verbal and written communication, presentation, and interpersonal skills. Highly analytical and data-driven with the ability to translate insights into actionable strategies. Proven ability to manage multiple projects simultaneously in a fast-paced environment. Strong stakeholder management and cross-functional collaboration skills. Curiosity and a passion for digital innovation and user experience. #LI-DW1 The salary range for this role is $170,000.00 - $191,250.00. This range represents what we in good faith believe is the range possible for base compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range based on several factors. This range may be modified in the future. This role is also eligible for bonus or variable incentive pay. Benefits paid time off charitable giveback day medical/dental/vision insurance retirement benefits to eligible employees. About AspenTech AspenTech is a global software leader helping industries meet the increasing demand for resources from a rapidly growing population in a profitable and sustainable manner. Our Digital Grid Management software suite, including AspenTech OSI products, helps power and utilities companies achieve superior real-time control, optimization and management for exceptional performance of complex energy networks. If you're looking to make a difference every day and push the limits of performance, AspenTech is doing things no one else thought was possible. As a leading industrial software partner, we help companies all over the world run safer, greener, longer and faster. With over 3700 employees and more than 60 global locations, AspenTech is meeting today's sustainability and business challenges head-on with unmatched expertise, cutting-edge AI-powered technology and a passion to innovate. Equal Opportunity/Affirmative Action employer AspenTech is an Equal Opportunity/Affirmative Action employer. AspenTech does not discriminate against employees or applicants on the basis of age, race, color, religion, creed, ancestry, sex, sexual orientation, gender identity or expression, pregnancy or related conditions, marital status, familial status, national origin, disability, medical condition, genetic information, citizenship, military service or protected Veteran Status or any other basis protected by applicable federal, state, or local law. Reasonable Accommodation Reasonable Accommodation: We will provide reasonable accommodations to qualified individuals who have a disability or sincere religious reasons to request accommodation, when necessary to enable the individual to participate in the job application or interview process. If you wish to request an accommodation, please contact us at View email address on click.appcast.io. GDPR Privacy Notice AspenTech collects a range of personal information during the recruitment process. This may include the following personal or special categories of personal data: recruitment information such as your application form and resume, references, qualifications and membership of any professional bodies and details of any pre-employment assessments; your contact details and date of birth; your gender; your marital status and family details; your identification documents including passport and driver's license and information in relation to your immigration status and right to work with us; information about your contract of employment (or services) including start and end dates of employment, role and location, working hours, details of promotion, salary (including details of previous remuneration), pension, benefits, and holiday entitlement; your racial or ethnic origin; any criminal convictions and offences. 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