Senior Web Designer

Altrx is seeking a senior design and development partner to shape mobile-first, conversion-focused web experiences for Trinity Healthcare Supply. Responsibilities Design conversion-focused digital experiences for acquisition landing pages, core website pages, product and offer pages, quizzes, lead-generation funnels, and checkout-adjacent experiences Create designs for advertorials and campaign microsites Turn strategy into execution by translating briefs, customer research, positioning, offers, and copy into clear visual hierarchy, storytelling, and persuasive user journeys Lead mobile-first execution for a primarily mobile audience, with attention to speed, readability, accessibility, intuitive interaction, and consistent visuals across breakpoints and devices Apply CRO principles to support measurable performance: develop testable hypotheses, create A/B test variants , and work with Growth and Analytics to interpret results and iterate Build scalable Figma systems including reusable components, responsive patterns, design tokens, templates, and documentation for speed and consistency Produce implementation-ready assets with complete responsive states, interaction specifications, exports, annotations, and close collaboration with developers through QA and launch Strengthen brand presence through premium art direction, typography, color, imagery, motion, and page composition while keeping clarity, credibility, and conversion goals aligned Support customer trust by designing within healthcare, privacy, accessibility, and advertising-compliance requirements, partnering with legal and compliance stakeholders as needed Requirements 5+ years of professional web or digital product design experience, including hands-on work for performance-driven consumer businesses such as DTC, e-commerce, subscription, consumer health, or wellness A standout portfolio with live websites and landing pages that demonstrates visual craft, responsive design, persuasive storytelling, and clear ownership (performance context or measurable outcomes preferred where available) Advanced Figma skills: auto layout, components and variants, variables, prototyping, responsive systems, libraries, and developer handoff Conversion-centered design experience including message hierarchy, above-the-fold strategy, offer presentation, social proof, risk reversal, CTAs, forms, checkout flows, and objection handling Strong foundation in UX, information architecture, interaction design, responsive behavior, accessibility, and usability High-level typography, layout, color, imagery selection, and art-direction judgment (premium execution without overdesigning) Ability to balance brand, customer needs, compliance, technical constraints, and commercial goals while managing multiple fast-moving priorities Clear communication, strong presentation skills, exceptional attention to detail, and a low-ego, highly collaborative style Working knowledge of HTML , CSS , responsive frameworks, browser behavior, and common CMS or landing-page platforms (full-time development not required, but designs must be technically realistic) Experience preparing optimized web assets and making performance-conscious decisions involving image formats, video, animation, page weight, and Core Web Vitals Comfort collaborating with tools such as Adobe Creative Cloud , Webflow, Shopify, Framer, WordPress, project-management platforms, analytics tools, and experimentation platforms Understanding of how paid-social and paid-search traffic behaves, plus ability to maintain message continuity from ad to landing page Ability to articulate why a design should improve conversion and specify the metric or customer behavior that would validate the decision Comfort designing rapid test variants across headlines, offers, proof, page structure, forms, CTAs, pricing, imagery, and trust elements Use quantitative data (heatmaps, session recordings, research, testing results) to inform design without letting dashboards replace creative judgment Preferred Qualifications Experience in telehealth, healthcare, wellness, supplements, or another regulated consumer category Experience with high-volume paid acquisition, subscription or continuity offers, quizzes, lead funnels, and direct-response creative Working knowledge of CRO platforms, GA4, heatmapping or session-replay tools, and accessibility standards such as WCAG Motion design, lightweight animation, illustration, or advanced photo-art-direction capabilities Technologies Figma HTML, CSS Adobe Creative Cloud Webflow, Shopify, Framer, WordPress Core Web Vitals GA4 In-office Requirement Full-time role In-office only (remote, hybrid, freelance, consulting, and agency arrangements will not be considered) On-site, five days per week Ability to commute to Tampa, FL 33609 (Required) Work location: in person How Success Will Be Measured Quality and conversion performance of landing pages and website experiences Speed from brief to test-ready design without sacrificing accuracy or craft Improvements in mobile usability, design consistency, development handoff, and launch quality Strength of cross-functional collaboration and contributions to a disciplined testing culture Compensation $87,559.98 - $105,448.58 per year Location: Tampa, FL (onsite) #J-18808-Ljbffr