Senior Associate, Partner Direct

Overview As a Senior Associate, Partner Direct, you will support media planning and execution across a range of campaigns, gaining hands‑on experience in media strategy, partner collaboration, and campaign management. You will take ownership of small to medium‑size projects while building a strong foundation in media execution. Responsibilities Assist in media planning preparation, including consideration set development and RFP issuance/management. Support end‑to‑end campaign launch management, ensuring timely execution. Track and ensure adherence to brand safety and verification standards. Manage creative spec coordination with internal teams and external partners. Contribute to media placement taxonomy configuration. Assist in partner‑level forecasting and investment tracking. Begin developing relationships with key media partners, enhancing negotiation and collaboration skills. Development Opportunities & Knowledge You Will Gain Deep understanding of agency workflow and how campaigns progress from planning to execution. Strong grasp of client business objectives and how they inform media strategies. Practical experience with the media planning process, including data analysis and reporting. Comprehensive knowledge of the media marketplace and key partner landscape. Exposure to negotiation tactics and media partner collaboration. Hands‑on experience using agency planning tools and industry software. Qualifications 18 months to 2+ years of media planning, buying, or related industry experience. Experience working with media planning tools (e.g., Prisma, MediaOcean, or similar platforms) is a plus. 1+ years of experience with MS Excel (ability to perform complex functions preferred). Preferred experience in planning any of the following media & audience campaigns: Digital Endemic/Lifestyle, Video, Audio (Terrestrial & Streaming), Print, OOH, HCP, or Payer/Managed Market. Benefits & Compensation Publicis Groupe provides a robust and inclusive benefit program to support the evolving and diverse needs of talent. Our benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. Compensation Range: $53,000 - $75,000 annually. The company reserves the right to modify this pay range based on applicable law and candidate qualifications. Equal Employment Opportunity All your information will be kept confidential according to EEO guidelines. #J-18808-Ljbffr Publicis Health Media