Lifecycle Marketing Manager
Serene Healthcare Staffing
Job Title
Lifecycle Strategy & Conversion Systems
Job Description
Build and optimize nurture programs aligned to funnel stages. Own MQL → SQL conversion and pipeline progression. Develop lifecycle flows that support Growth-led campaigns (ABM, partnerships, events). Email & Nurture Execution. Own email execution, QA, testing, and reporting. Improve performance through structured testing (in partnership with Growth). Ensure messaging aligns with campaign strategy and audience intent. Funnel Infrastructure & Data Operations. Operationalize audience segmentation defined by Growth Marketing. Maintain clean lifecycle stages, triggers, and automation. Partner with RevOps to ensure accurate data flow and reporting. Campaign Conversion Support. Translate campaign engagement into structured follow-up (nurtures, sequences, retargeted support). Ensure consistent prospect experience across lifecycle touchpoints.
Year of Experience - 4 to 7 Requirements
Marketing experience at a high growth, early stage startup. 4-7 years of B2B marketing experience, ideally in lifecycle, email, or demand generation roles. Experience building and optimizing nurture programs. Strong understanding of funnel stages and buyer journeys. Familiarity with segmentation, lifecycle automation, and email performance analysis. Ability to translate campaign engagement into conversion programs. Strong collaboration with RevOps or marketing operations teams. Analytical mindset and comfort working with funnel metrics. Experience in SMB-focused SaaS. Experience with HubSpot, Salesforce or similar tools. Experience supporting ABM or partner campaigns with targeted lifecycle follow-up.
Vacancy posted 3 days ago
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