Lifecycle Marketing Consultant
Right Side Up
Freelance Lifecycle Marketing ConsultantRight Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We're trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. Our 250+ clients include notable brands such as Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.We're seeking freelance Lifecycle Marketing Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who can design and execute lifecycle strategies that drive engagement, retention, and revenue across the customer journey.Projects may include building lifecycle programs from the ground up, optimizing existing email and CRM strategies, or scaling cross-channel customer engagement efforts. Contract engagements typically range from 10–40 hours per week.ResponsibilitiesDevelop and execute lifecycle marketing strategies across the full customer journey (acquisition, onboarding, engagement, retention, reactivation)Build and optimize email, SMS, and in-app messaging programsDesign and implement automated journeys, triggers, and segmentation strategiesCollaborate with product, growth, and data teams to align on lifecycle goals and initiativesAnalyze campaign performance and continuously optimize based on engagement and revenue metricsCreate and manage campaign calendars and testing roadmapsEnsure data integrity and proper tracking across lifecycle channelsTranslate insights into actionable recommendations to improve customer lifetime valueRequirementsStrong experience in lifecycle marketing, CRM, or retention marketing across either B2C, B2B, or D2CExperience building and scaling lifecycle programs across multiple channelsFamiliarity with email service providers and marketing automation tools (e.g., Customer.io, Braze, Klaviyo, HubSpot, Marketo, Iterable, SendGrid, or similar)Experience with segmentation, personalization, and automation best practicesAbility to analyze performance data and translate insights into actionStrong collaboration and communication skillsComfort working across different industries, products, and customer journeysNice to HaveExperience with SMS or push notification channelsFamiliarity with data tools (e.g., SQL, Segment, Amplitude, Mixpanel)Experience in high-growth startup environmentsExperience supporting both strategic planning and hands-on execution
- YETI in Austin, TX is seeking a detail-oriented marketer to own lifecycle email and SMS programs for the US market. You will execute, maintain, and optimize journeys like welcome, abandon, and post-purchase while collaborating with Marketing, Creative, and Customer Experience...Suggested
- The Lifecycle Marketing Coordinator will support the lifecycle team in executing and optimizing lifecycle marketing campaigns across a range of channels to drive customer/runner engagement and retention for Favor Delivery. Reporting to the Lifecycle Marketing Manager, this...SuggestedInternshipWork from homeFlexible hours3 days per week
- YETI is seeking a detail-oriented marketer to support lifecycle email and SMS programs in the US market, executing, maintaining, and optimizing welcome, abandoned, and post-purchase journeys. The ideal candidate has 2+ years in email marketing, hands-on ESP experience (...Suggested
- YETI is seeking a detail-oriented CRM Email and Marketing Specialist to own lifecycle email and SMS programs for the US market, including welcome, abandon, and post-purchase journeys. You will report to the CRM and Email Marketing Manager and drive performance through testing...Suggested
- ...tremendous effort over time. Level is looking for a hands-on Customer Lifecycle Manager to build Level’s customer communications function from... ...in-app messaging, email, push notifications and beyond. Marketing and editorial own the message. You own everything that gets it...Suggested
- ...health — from microbiome testing to women's health to pediatric wellness — helping them scale profitably through performance marketing, lifecycle strategy, and deep category expertise. About the Role We're hiring a Lifecycle Marketing Manager to own customer journey...Full timePart timeFor contractors
- Title: Lifecycle Marketing ManagerLocation: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers...Temporary workFlexible hours
$65k - $75k
...partnering closely with the Customer Engagement Manager (US) and VP of Marketing (US). Responsibilities Deliver timely execution of CRM... ...deployment Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and...Remote workFlexible hoursDabble
Austin, TXmore than 2 months ago- Downtown Boulder Partnership is seeking a Lifecycle Marketing Specialist. This role will focus on mastering our email and SMS marketing strategies, managing creative projects, and optimizing customer engagement through effective flows. The successful candidate will have...Remote job
- ...their home over time. One of our biggest opportunities is strengthening long‑term relationships with customers and homeowners. Lifecycle marketing plays a critical role in that vision. We are looking for a Senior Growth Marketing Specialist, Lifecycle to build and scale...Local area
- Dabble, a US-based daily fantasy social app, seeks a Marketing Specialist (CRM/Lifecycle) to own customer engagement across channels for the US market. You will manage day-to-day campaign execution, nurture onboarding, retention, reactivation, and loyalty programs, partnering...Remote job
- Favor Delivery is seeking a Lifecycle Marketing Coordinator to join our fast-paced marketing team in Austin, Texas. You will support lifecycle campaigns across email, push, in-app messaging, and other channels, helping optimize targeting and performance. You’ll collaborate...
- Userpilot, a fast-growing B2B SaaS, seeks an Email Marketing Specialist to own email strategy from planning to execution. You will manage... ...to optimize campaigns and scale impact. The role emphasizes lifecycle email strategy, segmentation, testing, and performance...
- ...For everyone, everywhere.More about our mission and what we offer.Job DescriptionAs we continue to grow, we’re looking for a Lifecycle Marketing Senior Manager to own and elevate our Americas customer lifecycle strategy. Your Mission:You will hold the vision for how we...Local area
- Sage is seeking a Senior Customer Lifecycle Marketing Manager to own the expansion strategy within the U.S. market for HCM products. The role emphasizes upsell, cross-sell, adoption, and customer growth across payroll, HR, and workforce management within an enterprise and...
- ...opportunity to build trust, increase lifetime value, and create an exceptional customer experience. As our Manager, Retention & Lifecycle Marketing, you’ll own the strategy and execution behind the customer journey from first purchase through long-term loyalty. You’ll...Full timeTemporary workWork at office
Meds
Austin, TX29 days ago $159k - $230k
...degree or equivalent practical experience.5 years of experience in program or project management.Experience with supply chain product lifecycle management or NPI.Experience with bill of materials and configuration management.Preferred qualifications:MBA or Master's degree...Worldwide- About the Role The Lifecycle Marketing Manager will be a critical member of the Marketing Team, reporting directly to the VP of Marketing. This role focuses on the end-to-end customer journey, and experience within the financial services/fintech sector is required. You...Local area
- Meds.com, a growing consumer technology firm, is seeking a Manager for Retention & Lifecycle Marketing in Austin, TX. You'll own the strategy and execution behind customer journeys from first purchase to long-term loyalty, partnering with cross-functional teams to cultivate...
- WHO WE ARE Manychat is a leading chat marketing platform, helping businesses engage with their customers on Instagram, Facebook Messenger... ...is about creating the right moments. We're looking for a Lifecycle Marketing Manager to own the deeper end of our customer journey...Work at officeLocal areaFlexible hours
- Title: Lifecycle Marketing Manager Location: Austin, TX Reporting to: Sr. Manager, Lifecycle Marketing About Hippo: Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers...Temporary workFlexible hours
- Level is seeking a hands-on Customer Lifecycle Manager in Austin to build Level’s customer communications from the ground up. You will... ...email, push notifications, and beyond. You will collaborate with Marketing and Editorial to ensure messages reach the right person at the...
$168.56k - $231.77k
...Manager to join Procore's Owners product organization. In this role, you'll drive the strategy and execution for the owner asset lifecycle, the product that turns everything Procore captures during construction into the operations system of record. Your goal is to make...Full timeWork at officeLocal areaImmediate start- Role Overview We’re seeking freelance Product Marketing consultants to support high‑growth clients with product positioning, go‑to‑market strategy... ...marketing stakeholders Experience in sales enablement, lifecycle marketing, webinars/events, or content strategy Analytical...Freelance10 hours per week
- Hippo seeks a Lifecycle Marketing Manager in Austin to coordinate campaign operations, data integrity, and compliance across our ESP stack. You’ll bridge marketing, analytics, and legal to keep campaigns compliant and performing at scale. You’ll own data hygiene, reporting...
$90k - $105k
Outdoorsy, based in Austin, Texas, is seeking a Technical Lifecycle Marketing Manager to drive lifecycle programs via email, push, and SMS. This role focuses on automating processes and optimizing customer engagement through AI tools. The ideal candidate has 4-6 years of...- ...Senior Customer Lifecycle Marketing Manager We're looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market. This role will focus specifically on upsell, cross-sell, adoption, and...Work at office3 days per week
Sage
Austin, TX5 days ago $114.4k - $149k
...and engineering to support product releases, change orders and lifecycle status updates.Minimum Qualifications3+ years of experience in... ...Individual pay is determined by the candidate's hiring location, market conditions, job-related skillset, experience, qualifications,...Full timeTemporary workLocal areaFlexible hours2 days per week- ...Upstart in Austin, Texas is seeking a Head of Lifecycle Marketing to lead the strategy for personal loan and small dollar loan products. You will work cross-functionally with various teams to create exceptional customer experiences and drive engagement. The ideal candidate...Remote work
Upstart
Austin, TX5 hours ago - Wise is seeking a Lifecycle Marketing Senior Manager to own and elevate the Americas customer lifecycle strategy from Austin, TX. You will bridge high-level CRM strategy with tactical execution, delivering timely, relevant messages across the Americas. You will lead a 2...
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