Senior Customer Lifecycle Marketing Manager

Senior Customer Lifecycle Marketing Manager We're looking for a Senior Customer Lifecycle Marketing Manager to own and drive customer expansion performance for our HCM portfolio in the U.S. market. This role will focus specifically on upsell, cross-sell, adoption, and customer growth within Sage’s existing customer base, with an emphasis on enterprise and mid‑market HCM opportunities across payroll, HR, workforce management, and adjacent solutions. You'll be responsible for defining priorities, launching targeted customer marketing campaigns, and delivering measurable pipeline and revenue impact through a modern, AI‑enabled lifecycle marketing approach. Working closely with Customer Success, Product Marketing, Product, Sales, and Value‑Added Reseller teams you’ll ensure alignment from customer segmentation to campaign execution, partner enablement, lead handoff, and revenue realization. Location requirement: Hybrid; 3 days per week from our Atlanta office (Ponce City Market) or our Austin office (405 Colorado Street). Minimum Qualifications At least 5+ years in B2B SaaS lifecycle, demand generation or growth marketing. Background owning programs and campaigns for an installed customer base across multi‑channels (email, webinars, in‑product engagement, events, digital and partner channels) tied to upsell, cross‑sell, adoption, expansion pipeline, revenue, or customer growth goals. Working knowledge of B2B SaaS customer growth motions, including segmentation, lifecycle stages, adoption signals, sales handoff, customer success alignment, and expansion opportunities. Hands‑on use of customer data, usage signals, behavioral insights, intent data, or account insights to identify and target high‑propensity customer audiences. Proficiency with Salesforce, Power BI, customer data platforms, or similar reporting tools to optimize funnel performance, campaign impact, pipeline, or revenue outcomes. Proven ability to build relationships, influence and drive alignment with cross‑functional teams (customer success, sales, product marketing, partner teams) and stakeholders to support customer growth. Strategic thinker with a customer‑first mindset and passion for customer‑led growth. Experience leveraging AI to drive efficiency, effectiveness and automate workflows. Key Responsibilities Develop and own the end‑to‑end customer expansion marketing strategy for HCM solutions across Sage’s customer base. Drive measurable upsell, cross‑sell, and adoption pipeline through highly targeted, data‑driven customer marketing programs. Partner closely with Customer Success, Sales, PMM, Product, and VAR teams to align commercial priorities, customer journeys, and campaign execution. Build and execute segmented ABM/ABX campaigns focused on high‑propensity customer accounts, industries, personas, and lifecycle stages. Leverage customer intelligence, usage data, intent signals, and behavioral insights to identify growth opportunities and optimize targeting strategies. Review funnel metrics, expansion performance trends, and adoption indicators to identify gaps, forecast outcomes, and recommend optimizations. Manage initiatives from ideation through launch and optimization, ensuring campaigns are delivered on time, within scope, and aligned to revenue objectives. Develop scalable partner enablement and co‑marketing motions with VARs to support customer expansion efforts across indirect channels. Drive integrated lifecycle campaigns across email, webinars, in‑product engagement, field marketing, digital channels, and partner ecosystems. Own stakeholder management and communication through clarity, accountability, and consistent delivery. Champion process optimization, operational rigor, and workflow standardization to strengthen and scale the customer marketing engine. Conduct regular cross‑functional check‑ins to track progress, surface risks, resolve bottlenecks, and adapt plans as needed. Serve as a strategic liaison across Customer Success, Product, PMM, Sales, and Partner teams to ensure cohesive execution of HCM growth initiatives within the broader customer lifecycle strategy. Benefits Competitive annual bonuses (20%) Comprehensive health, dental, and vision coverage 401(k) retirement match (100% matching up to 4%) 32 days paid time off (22 personal days & 10 national holidays) 18 weeks of paid parental leave (offered 1 year after the start date) Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage‑approved list) Sage Foundation: 5 days paid yearly to volunteer $5,250 tuition reimbursement per calendar year starting 6 months after the hire date Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually) Equal Employment Opportunity (EEO) Sage is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical and/or mental disabilities. In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Sage will be based on merit, qualifications, and abilities. Sage does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, protected disability, veteran status, sexual orientation, gender identity, genetic information, or any other characteristic protected by applicable law. #J-18808-Ljbffr