Lifecycle Marketing Specialist (CRM) (US)

Job Description

Job Description

In the US, Dabble is an innovative Daily Fantasy Sports app, launched in 2023 and on an exciting scale-up journey. Backed by the success of our Australian sportsbook, Dabble is revolutionizing the industry by delivering a unique and immersive community-based experience.

Unlike traditional DFS apps, Dabble combines social media elements with daily fantasy, offering a newsfeed similar to Instagram or Twitter, where users can follow other players (including friends, ex-athletes and celebrities) and copy their bets with ease. Our mission is clear: to lead the charge in creating a social gaming experience like no other, where cutting-edge entertainment meets real connection and engagement.

Dabble US HQ is located in Austin, Texas, but our remote-first culture means our team thrives across the country. We're passionate, we're driven, and we're on the lookout for the next Dabbler!

Dabble Culture

• Wear what makes you comfortable so you can concentrate on what’s important

• Whether it's from home or elsewhere, choose the setting that best supports your productivity

• Collaborative, open-minded team. We value both big and small ideas!

• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus

Dabble Perks

• Three weeks of paid vacation leave per year

• Two weeks of paid sick leave per year

• 401k matching up to 200%*

• Health insurance*

• Unpaid time off available

• Paid parental leave available

• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

The Customer Engagement Specialist (US) will be responsible for owning and driving customer engagement strategies across various channels. Dabble is a pioneering social Daily Fantasy Sports App, and the Customer Engagement Specialist (US) will play a key role in how Dabble interacts and communicates with customers to create an engaging and immersive experience.

This role will take ownership of day-to-day campaign execution, customer journeys, and generosity initiatives across channels, taking direction from and partnering closely with the Customer Engagement Manager (US) and VP of Marketing (US).

Responsibilities

• Deliver timely execution of CRM campaigns aligned with US market strategies, taking full ownership of campaign quality and on-schedule deployment

• Own and manage customer journeys across key lifecycle stages including onboarding, retention, reactivation, and loyalty, ensuring each stage delivers measurable engagement outcomes

• Plan, set up, schedule, deploy and report on campaigns across Modals, In-App notifications, Push notifications, and Email

• Conduct A/B testing to measure campaign performance and contribute to optimisation efforts

• Analyse campaign performance data and deliver actionable recommendations that directly improve engagement and retention outcomes

• Brief and partner with copywriters and designers to deliver assets for customer communications, ensuring brand and quality standards are met

• Lead the end-to-end execution of generosity campaigns, from setup through to post-campaign analysis

• Work closely with the US Customer Engagement Manager and VP of Marketing to plan and execute customer engagement campaigns aligned to business priorities, collaborating with the broader US Marketing team on concepts and execution, and the global CRM team on best practices

• Proactively contribute performance insights and learnings to the global Customer Engagement team, driving improvements to efficiency and best practice across markets

• Identify and resolve inefficiencies or errors in campaign processes, recommending and implementing improvements to execution standards

• Leverage tools including Quick Suite, Amplitude, and Braze to identify trends, define segmentation and targeting strategies, and translate findings into concrete campaign improvements

• Ensure all CRM activities adhere to US gambling, data protection and privacy regulations
  

Skills & Qualifications

• A minimum of 2+ years’ CRM experience with demonstrated ownership of multi-channel campaigns end-to-end; hands-on proficiency with CRM platforms including Braze strongly preferred

• Proven ability to work autonomously and manage competing priorities in a fast-paced environment, consistently delivering results without close oversight

• Proven track record of independently executing Customer Engagement campaigns across email, in-app and push channels in a fast-paced environment, with a measurable impact on retention or engagement metrics

• Experience collaborating with leadership to execute CRM campaigns based on priorities

• Experience in start-up or fast-paced environments, demonstrating a proactive and resourceful approach to challenges

• A data-driven mindset with the ability to leverage analytics tools to derive actionable insights and translate them into campaign decisions

• Proficiency in segmentation, personalization, and A/B testing techniques

• Excellent written and verbal communication skills, with the ability to craft compelling customer-facing messages and present performance insights to senior stakeholders with clarity

• Skilled at working with cross-functional teams and multiple stakeholders to achieve shared goals

• Solid attention to detail and problem-solving skills, ensuring consistency and quality across all outputs

• Proven ability to independently identify and propose innovative CRM strategies, with a track record of translating ideas into measurable outcomes

Are you a Dabbler?

A person’s attitude is key, as the right individual will learn quickly and bridge any skill gaps. A Dabbler is a team player, eager to share and learn from colleagues. In our remote-first workplace, a collaborative approach is essential for empowering and developing each team member (for example, we value open communication through public channels on Slack for problem-solving and brainstorming).

A Dabbler maximizes their autonomy and enjoys contributing to the Dabble community. We understand that a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

We hold a high regard for our peers – every idea is valued. We encourage you to think creatively, be bold, and aim to continuously set higher standards. Dabble originated from sharing ideas and continues to grow in this spirit. Dabble supports the empowerment of individuals at all levels of experience and seniority to take ownership of their work and confidently share their insights.

Remuneration

The advertised salary for this position is $65,000 USD - $75,000 USD + benefits with room to be flexible.

Primary Location

Our preference is for this role to be based in Austin, Texas. For the right candidate we would consider a fully remote position, however you would need to be based in one of the following states: Texas, Nevada, Colorado, North Carolina, Florida, Illinois, New York, Connecticut, Pennsylvania.