Marketing Automation Specialist

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Senior Saleforce Marketing Cloud Specialist We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Are you a Salesforce Marketing Cloud Developer who wants to own CRM production end-to-end while helping shape how AI shows up in it? This role keeps the core of the job the same – building, deploying, and troubleshooting SFMC campaigns at scale – while introducing Agentforce and AI-assisted development into the toolkit. You’ll continue to be the technical backbone of CRM Production, with growing exposure to AI agents, prompt-driven workflows, and the next generation of Marketing Cloud tooling. What you’ll do: Design, develop, and deploy end-to-end CRM campaigns within Salesforce Marketing Cloud, including Journey Builder, Automation Studio, and Content Development Build and maintain scalable solutions using AMPscript, SQL, and APIs, ensuring high performance and reliability Own full lifecycle delivery: requirements review, build, QA, deployment, and post-launch monitoring Implement complex journey logic, including entry criteria, suppressions, deduplication, and personalization Develop and optimize data processes and automations, ensuring data accuracy and alignment with business requirements Perform rigorous QA and validation, including data checks, content proofing, and journey testing Troubleshoot production issues, perform root cause analysis (RCA), and implement preventative fixes Review peer code and provide actionable feedback to improve quality and reduce defects Partner with cross-functional teams (Marketing, Ops, Data, Solution) to deliver high-impact CRM campaigns Mentor junior developers and contribute to team best practices and documentation Identify opportunities to improve processes, tooling, and campaign performance Own continued delivery of core CRM development – Journey Builder, Automation Studio, AMPscript/SSJS, SQL – ensuring agentic capabilities are layered on a stable, high-performing production foundation. Partner with Marketing, Data, Legal/Privacy, and Solution teams to identify high-value agent use cases (welcome journeys, cart recovery, customer service handoffs) and translate them into shipped, measurable workflows. Stay current with the fast-moving Agentforce/LLM landscape and proactively bring forward new capabilities, model updates, and patterns the team should adopt. Comfortable using AI coding assistants (e.g., Claude Code, GitHub Copilot) as part of the daily development workflow, with sound judgment about when to trust, verify, or override AI-generated code. Practical skill in prompt engineering – writing, testing, and iterating on prompts/instructions for LLM-driven features, with an understanding of grounding, context windows, and hallucination mitigation. Who you are: 5+ years of hands‑on experience in Salesforce Marketing Cloud development Strong expertise across: Journey Builder & Automation Studio AMPscript (required) and SSJS (preferred) SQL for segmentation, validation, and troubleshooting Deep understanding of SFMC data model: Data Extensions, Send Logs, Data Views, Contact Builder Experience with API integrations and triggered sends Proven experience working in production environments with high-volume campaigns Strong focus on QA, accuracy, and error prevention (pre‑and post‑send validation) Ability to troubleshoot complex issues across data, automation, and journey layers Excellent communication skills with the ability to translate technical concepts to non‑technical stakeholders Experience working in fast‑paced, agile environments Nice to have: Salesforce Marketing Cloud certifications Experience with Salesforce Data Cloud / CDP Experience with QA tools such as Litmus The total cash range for this position in Seattle is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $82,500.00 to $115,500.00. Employees in this role have the potential to increase their pay up to $132,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future. Benefits and perks Expedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Learn more about life at Expedia Group at Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at About Expedia Group Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important notice Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never share sensitive personal information unless you are confident of the recipient. Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official place to find and apply for roles is Equal Opportunity Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization. #J-18808-Ljbffr