Vice President, Growth

ABOUT EVERYDAY DOSE Everyday Dose is a functional coffee company on a mission to help people feel better, think clearer, and perform at their best, without the crash that comes with regular coffee. We're a fast-growing, nine-figure D2C brand with a loyal, high-retention subscriber base, and we're scaling our retention function to match our ambitions. ABOUT THE ROLE We’re hiring a Vice President, Growth to own Everyday Dose’s direct-to-consumer acquisition and retention engine. Reporting directly to the CEO, you’ll lead paid acquisition, conversion, retention and lifecycle, creative strategy, and growth analytics—and be accountable for growth and cohort health as a single result. The mandate is to drive aggressive new-customer growth while protecting what makes the business valuable: strong retention and customer lifetime value. We need a leader who understands that sustainable growth isn’t simply about buying more volume. You’ll build an acquisition engine that maintains or improves cohort quality as we scale while operating within a disciplined 12-month payback ceiling. This is a senior leadership role with ownership of the DTC growth strategy and P&L, significant media investment, and a multidisciplinary Growth team spanning Performance Marketing, Retention & Lifecycle, Creative Strategy, and Growth Analytics. This role is full-time and can be based at our Austin, TX headquarters or remotely within the U. S. Austin is preferred. Travel of up to 20% may be required for HQ visits, team offsites, and agency and partner meetings. Requirements WHAT YOU'LL OWN You’ll take primary ownership of the core pillars of our DTC growth engine: - Growth Strategy & DTC P&L: Set the annual and quarterly DTC growth plan, targets, and budget, owning new-customer volume, CAC, payback, and M3/M12 retention as one scorecard.

- Paid Acquisition & Media: Lead performance and upper-funnel media across paid social, search, TV/CTV, creators, and affiliates. - Conversion & Funnel Performance: Own the customer journey from first impression through first order, including landing pages, offers, site experience, and subscription checkout. - Retention & Lifecycle: Lead subscription onboarding, email and SMS, win-back, churn reduction, and broader lifecycle strategy with a focus on improving cohort retention. - Creative Strategy: Direct creative strategy and testing across acquisition channels and build a repeatable process for briefing, testing, and scaling creative. - Measurement & Growth Analytics: Own cohort-level reporting, incrementality testing, attribution, and the measurement framework behind growth investment. - Team Leadership: Hire, develop, and lead a multidisciplinary Growth organization while partnering closely with Finance, Operations, Product, and Brand. WHAT YOU'LL DO - Set the growth strategy: Build the annual and quarterly DTC growth plan, establish targets and budgets, and manage new-customer volume, CAC, payback, and retention together rather than as isolated metrics. - Own the DTC P&L: Maintain a clear view of growth performance and tradeoffs and communicate results and recommendations to the CEO and leadership team. - Lead paid acquisition: Set strategy across paid social, search, TV/CTV, creators, and affiliates and allocate spend based on cohort quality and payback—not CPM or volume alone. - Build the right media model: Manage agency partners, hold them accountable to clear outcomes, and determine which capabilities should be built in-house. - Improve conversion: Own the path from first impression through first order and improve landing pages, offers, site experience, and subscription checkout without relying on deep or evergreen discounting. - Drive retention: Lead onboarding, email and SMS, win-back, and churn-reduction programs with a focus on improving M3 and M12 retention by acquisition cohort.