Staff Product Manager

Role Description

Are you a strategic product leader who thrives at the intersection of programmatic advertising, data-driven measurement, and AI-powered go-to-market execution? At 6sense, we are building the most intelligent B2B advertising platform on the market. We are looking for a Staff Product Manager to own the systems, partnerships, and programs that drive advertiser growth, agency adoption, and measurable performance at scale. This is a high-impact individual contributor role reporting to the Senior Director of Product Management, Advertising.

As Staff Product Manager, Advertising, you will:

• Own the product roadmap for our SSP integrations and programmatic distribution partnerships, defining segment sync architecture, bidding logic, and publisher-side identity requirements to drive audience activation at scale.
• Build the product foundation for 6sense's agency go-to-market, including workflow, reporting, and campaign management capabilities that meet the expectations of holding company and independent agency buyers.
• Serve as the primary product SME for Sales, Customer Success, and Solutions Engineering - creating positioning decks, battlecards, and launch readiness materials that help the field win and retain advertising customers.
• Define the measurement and attribution strategy for 6sense Advertising, including pixel-based tracking, view-through and click-through attribution, third-party verification integrations, and reporting standards that give advertisers confidence in their investment.
• Identify opportunities to embed AI-driven capabilities across the advertiser experience, from predictive audience optimization to automated campaign recommendations and performance anomaly detection.
• Contribute to the multi-year advertising vision, identify white space in emerging channels, and align executive stakeholders to a cohesive advertising strategy. Mentor junior PMs and raise the bar on documentation and cross-functional execution.

Qualifications

• Advertising Product Mastery: Deep expertise in programmatic advertising, DSP/SSP dynamics, identity resolution, and audience syndication, with a track record of delivering measurable revenue impact.
• GTM Fluency: Experience building enablement programs, leading launch readiness, and serving as a trusted product partner to Sales and Customer Success in a high-velocity B2B environment.
• Measurement Depth: Strong command of attribution modeling, third-party verification, pixel infrastructure, and advertiser-facing analytics. You translate data into a compelling product story.
• AI and Emerging Tech Awareness: You track the evolving ad tech landscape and translate trends - agentic buying frameworks, contextual targeting, AI-driven optimization - into defensible product decisions.
• Executive Communication: You present clear, data-backed strategy to C-suite audiences and drive alignment across sales, finance, and engineering.
• Experience: 8-10+ years in Product Management, with at least 4 years in advertising technology, programmatic media, or B2B demand generation platforms.

Requirements

• Impact: You own the product surface that directly drives advertising revenue growth - one of the company's highest-priority business objectives.
• Scope: From SSP distribution architecture to agency-facing UX to AI-powered measurement, this role touches every layer of the advertiser experience.
• Influence: You will present to and earn buy-in from executive leadership, shape the long-term advertising roadmap, and set the standard for how 6sense Advertising scales.
• Growth: Join a high-growth organization, learn every day, and accelerate your career in a collaborative, fast-moving environment.
• Fun: We take our work seriously, but not ourselves. Expect strong opinions, sharp debate, and the occasional well-timed meme.

Benefits

• Full-time employees can take advantage of health coverage, paid parental leave, generous paid time-off and holidays, quarterly self-care days off, and stock options.
• We’ll make sure you have the equipment and support you need to work and connect with your teams, at home or in one of our offices.
• We have a growth mindset culture that is represented in all that we do, from onboarding through to numerous learning and development initiatives including access to our LinkedIn Learning platform.
• Employee well-being is also top of mind for us. We host quarterly wellness education sessions to encourage self-care and personal growth.
• From wellness days to ERG-hosted events, we celebrate and energize all 6sense employees and their backgrounds.