Senior GTM Systems Engineer

Role Description

As the GTM Systems Engineer, you will own and build the systems and data foundation for TwelveLabs' go-to-market organization. You will:

• Design and ship Clay-native workflows
• Manage HubSpot and our marketing automation tools
• Build and maintain our AWS co-sell pipeline through Clazar
• Own quote-to-cash automation end-to-end
• Build the automations that power GTM execution across sales, marketing, and partnerships

This role requires both strategic thinking and deep hands-on execution. You should be comfortable:

• Shipping workflows
• Managing integrations
• Optimizing data models
• Implementing automation across multiple tools

This is a rare opportunity to be a foundational member of the TwelveLabs GTM organization. You will:

• Build internal systems and automations that power revenue execution
• Work closely with GTM leadership to define scalable, AI-native GTM infrastructure

Candidates must be able to travel up to 10% of the time annually to attend conferences, off-site meetings, and other business-related events as required by the role.

This role may require participation in on-site interviews and/or completion of in-person onboarding processes.

Qualifications

• 5+ years of experience building GTM systems, internal automations, or revenue infrastructure in a high-growth B2B environment
• Strong technical expertise in HubSpot, including hands-on experience building workflows, data models, and integrations
• Deep, practical experience with Clay beyond basic enrichment (e.g., scoring, routing, orchestration, signal detection)
• Experience working with sales engagement and marketing automation tools such as HubSpot Marketing Hub, Salesloft, Outreach, or 6sense
• Working knowledge of data analysis and visualization tools such as Google Sheets, Looker, Metabase, or SQL-based environments
• A builder mindset — you enjoy shipping systems, automating manual work, and iterating quickly
• Ability to translate complex GTM requirements into practical, scalable technical solutions
• Comfort operating cross-functionally and autonomously in a fast-paced, high-growth environment
• Exposure to quote-to-cash or CPQ tooling (e.g., SpotDraft) and product-led growth (PLG) motions is a plus

Requirements

• Design, build, and ship HubSpot-based GTM systems, managing configuration, data structure, and workflow automation across our growing stack
• Build and own Clay-native automations that enrich, score, route, and orchestrate GTM data in real time
• Own and maintain our AWS co-sell pipeline integration (Clazar), ensuring partner-sourced opportunities sync cleanly into HubSpot
• Design automation that replaces manual GTM work, including routing, lifecycle management, ownership logic, enrichment, partner attribution, and deal registration
• Build reliable multi-system workflows across HubSpot, Clay, Salesloft, Avoma, Crossbeam, and Clazar that behave correctly in production
• Create systems where accurate reporting is a byproduct of clean workflows and data flows, not manual effort
• Prototype quickly, ship v1 systems, and iterate based on real GTM performance and adoption
• Evaluate and implement new GTM tools and integrations as we expand our AI-native revenue operations infrastructure
• Collaborate with Sales, Partnerships, and Growth leadership to translate go-to-market priorities into technical systems and automations
• Build guardrails, QA processes, and self-healing workflows to maintain data quality and system reliability at scale

Benefits

• An open and inclusive culture and work environment
• Work closely with a collaborative, mission-driven team on cutting-edge AI technology
• Full health, dental, and vision benefits
• Extremely flexible PTO and parental leave policy. Office closed the week of Christmas and New Years
• Monthly wellness stipend
• Annual Learning & Development stipend to invest in your growth
• Global offices in San Francisco and Seoul, and coworking office memberships for remote team members
• VISA support where applicable
• Transportation stipend (SF onsite only)
• Daily lunch & dinner provided (SF onsite only)