Assistant Director, Marketing, Vintage Books (Hybrid)

Assistant Director, Marketing, Vintage Books (Hybrid)

Vintage Books is seeking an experienced and creative Assistant Director of Marketing to join our team to work on marketing campaigns for some of our most exciting titles, as well as own the strategy and calendar for our Vintage social channels. Vintage Books was founded in 1954 by Alfred A. Knopf as a trade paperback home to Knopf's authors. Its publishing list ranges widely, from the most influential works of world literature to cutting-edge contemporary fiction and distinguished nonfiction. Vintage is today's foremost trade paperback publisher, giving home to important writers including James Baldwin, Albert Camus, Laurie Colwin, Ralph Ellison, William Faulkner, Samantha Irby, Cormac McCarthy, Gabriel Garcia Marquez, Alexander McCall Smith, Toni Morrison, Vladimir Nabokov, Orhan Pamuk, Anne Rice, and Alice Wong.

Reporting directly to the Senior Director of Marketing, you will develop innovative, end-to-end marketing campaigns for both frontlist and backlist titles, working closely with authors, editors, agents, and estates on the creation and execution of paperback promotions. You will work across genres, including literary fiction, mystery, horror, classics, memoir, nonfiction, and more, and across teams to influence imprint-wide campaigns and initiatives, with an eye toward grassroots marketing activations and creative promotional opportunities. You will also coordinate the day-to-day strategy of Vintage's social channels, including owning the posting calendar, creating content, and developing a brand voice across platforms. This is an exciting opportunity for an enthusiastic, self-motivated marketer and social media strategist with wide reading interests to join an imprint with a storied history and a bold future.

Specific responsibilities include:

• Create and lead innovative title-marketing campaigns based on market data and consumer trends to drive awareness, engagement, and sales of upcoming publications
• Manage title-marketing strategies, advertising campaigns, analytics, creative partnerships, and budgets to help maximize ROI on numerous lead titles per year
• Liaise with Publicity, Editorial, Creative, and Sales, and their larger teams to implement cohesive campaigns and promotions, while communicating with authors, agents, estates and other stakeholders as needed
• Manage Vintage's Instagram, Facebook, and X accounts, including day-to-day photography onsite at our office and daily posting of content, as well as long-term brand-building, data analysis, and channel optimization for Instagram, Facebook, X, and TikTok accounts
• Maintain awareness of the adult book market and publishing industry and suggest new and innovative ways to market titles to consumer, influencers, and booksellers

Please apply if you meet the following qualifications:

• 7-10 years of experience in marketing or public relations, including at least 5 years in book marketing or publicity, with demonstrated presentation skills and proven experience to create strong integrated (advertising, social, influencer) campaigns, as well as at least 3 years' experience managing budgets
• 5 years' experience working in social media, including minimum 3 years owning social media channels, maintaining social calendars, and managing end-to-end content development using analytic tools to optimize strategy and messaging
• Strong photography and copywriting abilities; video capabilities a plus
• Ability to set and meet goals under an established budget
• Strong interpersonal skills, including demonstrated experience working with editorial, publicity, and sales, as well as working with authors and agents
• Ability to communicate effectively with colleagues and other key stakeholders, both in writing and verbally
• Exceptional organizational skills with the ability to multi-task, prioritize, and thrive in a deadline driven working environment
• Ability to work cross-functionally across the division and within the company
• Results-oriented, motivated, resourceful, and able to work independently
• Interest in developing marketing partnerships, out-of-the-box campaigns, and direct-to-reader outreach
• Proficiency with Microsoft Office Suite required
• Proficiency of Adobe Creative Suite programs, Canva, and online marketing tools

The salary range for this role is $87,000 – $95,000. Please note, all candidates must have experience with both campaign management and social media strategy and implementation. All positions are currently eligible for annual profit award or bonus, subject to Company results. This is a hybrid position requiring two days per week in our offices at 1745 Broadway in New York City. We will consider candidates who can work from a commutable distance, which includes the tri-state area (NY, NJ, CT, & PA). Please apply using our ATS system by May 28, 2026, and include your resume and cover letter for consideration.