Senior Market and Segment Development Specialist - Print/Book Publishing

Senior Market And Segment Development Specialist (Sr Specialist, Marketing)

Canon U.S.A. Inc., headquartered in Melville, NY is seeking a seasoned, strategic, and highly connected Senior Market and Segment Development Specialist (Sr Specialist, Marketing) to lead Canon's growth and thought leadership within the Publishing and Book Printing segment. In this role, you will serve as Canon's subject matter expert and segment lead for the publishing sector, driving tangible business results directly aligned with Canon's core strategic objectives for the segment: expanding market share, securing equipment placements, accelerating digital adoption, and growing print volumes across our customer base. You will evangelize the transformation from offset to digital book printing, position Canon's digital portfolio as the premier industry choice, and translate market dynamics into actionable growth strategies. You will play a vital role in elevating, advancing, and growing the broader publishing industryhelping publishers and printers navigate digital transformation, optimize supply chains, and unlock new economic potential. By developing high-impact content, participating in key industry events, and executing targeted campaigns, you will drive market share and convert market presence into business growth, increase end-user volume utilization, and solidify Canon's position as the market leader.

This position can be based in Boca Raton, FL, Itasca, IL, Norcross, GA or Melville, NY. This position is full time and offers a hybrid work schedule requiring you to be in the office Monday, Tuesday and Wednesday and an option to work from home the remainder of the week (unless a specific business need arises requiring in office attendance on other days). Note that work schedules and office reporting requirements may change from time to time based on business needs.

Your impact will include:

• Business results, placements & volume growth
• Industry engagement & segment advocacy
• Segment stewardship & industry elevation
• Strategic leadership & market insights
• Thought leadership & content development
• Relationship & influencer management
• Campaign strategy & execution

About you: the skills & expertise you bring:

- Experience: 5 plus years of relevant experience in market development, segment strategy, strategic marketing, or industry relations within the print, publishing, or graphic communications industry - Experience in the publishing and book printing industry is a plus - Commercial & growth focus: Proven ability to align market development activities directly with top-line business goals, placement targets, market share expansion, and customer volume growth - Industry expertise: Intimate knowledge of the book publishing and printing ecosystem, including key players, market drivers, workflow processes, offset-to-digital transition dynamics, and digital printing technologies - Evangelism & spokesperson skills: Track record as a presenter in public events, brand ambassador, or industry spokesperson with a demonstrated passion for digital print technology and adoption - Content development: Demonstrated success in developing thought leadership content, leading campaigns, and establishing a strong brand presence in a specialized vertical - Relationship building: Exceptional networking skills with a history of cultivating executive-level relationships and partnering with key industry influencers to drive business growth - Communication skills: Superior written, verbal, and presentation skills with the ability to articulate complex market trends and technical benefits clearly - Autonomy & expertise: A fully qualified, seasoned professional capable of managing complex, high-visibility department projects with minimal supervision - Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field (or equivalent practical experience) - MBA is a plus - Ability to travel domestically up to 25% - Individual must possess a clean valid state driver's license in order to obtain the position - This position requires driving, therefore a valid driver's license and acceptable driving record are necessary. Additionally, because this position requires driving for company business as an essential function of the job, must remain in compliance with company safety guidelines and policies We are providing the anticipated salary range for this role: $76,150 - $114,040 annually.

Company overview:

Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To learn more about Canon, visit us at

Where talent fosters innovation. Do you want your next professional experience to be filled with purpose and opportunity, world-class team members, and impactful work? Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals. Our employees have a strong work ethic, creativity, and a cooperative spirit. We believe in integrity, respect, empowerment, and making a difference in the communities we serve. There is a strong sense of pride in what we do individually and together as a team. Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.

You'll be joining a leader in digital imaging and innovation with an immense opportunity to make an impact and create your own rewarding career. We demonstrate commitment to our employees by offering a full range of rewards, including competitive compensation and benefits.

And even more perks!

-Employee referral bonus -Employee discounts -"Dress for Your Day" attire program (casual is welcome, based on your job function) -Volunteer opportunities to give back to our local community -Swag! A Canon welcome kit and official merch you can't get anywhere else Based on weekly patent counts issued by United States Patent and Trademark Office. All referenced product names, and other marks, are trademarks of their respective owners. Canon U.S.A., Inc. offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, discretionary profit sharing, discretionary success sharing, educational assistance, recognition programs, vacation, and much more. A more comprehensive list of what we have to offer is available at We comply with all applicable federal, state and local laws, regulations, orders and mandates, including those we may be required to follow as a federal government contractor/subcontractor. You must be legally authorized to work in the United States. The Company will not pursue or support visa sponsorship. All applicants must reside in the United States at the time of hire. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are not reviewing this job posting on our Careers' site we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at #CUSA