Senior Product Marketing Manager

Senior PMM at Canonical - Remote EMEA Open Source — Remote

Canonical is one of the most nomad-friendly employers in tech — fully remote since 2004, with teammates spread across 75+ countries. This Senior PMM role is explicitly listed for the EMEA region, so expect a soft timezone expectation of roughly UTC-1 to UTC+4, accommodating locations from Lisbon to Dubai.

Async-friendliness: Canonical is well-known for its async-first culture. While cross-functional collaboration is required, the company's distributed DNA means synchronous meetings are minimized. This makes it viable from most EMEA-adjacent time zones, including popular nomad hubs like Tbilisi (Georgia) or Cape Town (South Africa).

Visa considerations: Since no salary is disclosed, planning is harder, but many EMEA countries offer digital nomad visas well-suited to this role:

• Portugal (NHR/D8 Visa): Lisbon is a top nomad base — cost of living ~$2,000–2,500/month for a comfortable lifestyle.
• Georgia: Tbilisi remains extremely affordable (~$1,000–1,400/month) with a 1-year remote work visa.
• UAE (Dubai): More expensive (~$3,500+/month) but offers a 1-year remote work visa and 0% income tax.

Travel perks are a genuine differentiator: Canonical funds 2–4 "sprints" per year where the team gathers in-person at interesting global locations. Priority Pass membership and long-haul travel upgrades are included — a rare and valuable perk for frequent travelers. The $2,000 annual learning budget can also cover conferences or online courses relevant to your work.

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder-led, profitable, and growing.

Open Role: Senior Product Marketing Manager

Location: EMEA – Remote

Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

At Canonical, the product marketing team is not just marketing products — we're building the best Go-To-Market (GTM) engine in the open source world. Our mission is to take the power of open source innovation and bring it to businesses everywhere, from the data center to the edge. We're growing fast and looking for a Senior Product Marketing Manager (PMM) to join our team — someone who loves technology, thrives in fast-paced environments, and wants to make a global impact.

This is a hands-on, multi-disciplinary, and dynamic position, requiring close collaboration with the Product, Engineering, Content, Sales, and other Marketing teams. The ideal candidate is passionate about technology, technology marketing, and the use of technology in marketing. They prefer to work in an environment that emphasizes ownership of GTM campaigns, collaboration, learning, curiosity, and a drive to always improve oneself, the team, and the organization. They love solving problems, getting hands-on, experimenting, measuring, and using automation to make daily life easier.

Why You'll Love This Role

• You'll own the GTM strategy for key products, shaping messaging and positioning that speaks to developers and enterprise buyers alike.
• You'll collaborate cross-functionally with product management, sales, regional marketing, content, and partner marketing teams to bring campaigns to life.
• You'll get creative, crafting compelling advertising, launch plans, and campaigns that make our products stand out in a competitive landscape.
• You'll measure impact, using data to refine messaging, optimize marketing funnels, and drive customer engagement.
• You'll be part of a truly global team, working with colleagues in over 85 countries in a fully remote, high-performance environment.

As a Senior Product Marketing Manager, you will:

• Develop and execute go-to-market (GTM) strategies for a range of products.
• Lead messaging and positioning efforts ensuring our products stand out in a competitive market.
• Lead content planning with product managers — from website copy to whitepapers, blogs, and sales enablement materials.
• Collaborate on marketing campaigns, partnering with regional marketing teams to execute integrated campaigns that drive pipeline growth.
• Launch new products and features, leading cross-functional teams to drive awareness and adoption.
• Run competitive analysis, staying ahead of market trends and evolving our positioning accordingly.
• Support the customer success team on driving customer engagement and growth, working on strategies to upsell and cross-sell across our customer base.
• Plan and execute global events, live webinars, and community meetups that align with GTM priorities.

What We Are Looking For

• A passion for technology and open source — you get excited about innovation, software, and community-driven development.
• Strong storytelling skills — you know how to craft messaging that resonates with both technical and business audiences.
• Growth mindset — someone who thrives on experimentation, learning, and continuous improvement.
• Excellent communication skills, both written and verbal.

Nice-to-Have Skills

• Data-driven mindset, using insights to refine strategies and improve performance.
• Experience in product marketing for enterprise software, cloud, DevOps, or open-source solutions.
• Experience with demand generation, understanding how to translate GTM strategies into pipeline growth.
• Comfort working cross-functionally with product, sales, partners, and marketing teams.

What We Offer You

Your base pay will depend on various factors including your geographical location, level of experience, knowledge, and skills. In addition to the benefits below, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.

In addition to a competitive base pay, we provide all team members with additional benefits which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

• Fully remote working environment — we've been working remotely since 2004!
• Personal learning and development budget of $2,000 USD per annum
• Annual compensation review
• Recognition rewards
• Annual holiday leave
• Parental leave
• Employee Assistance Programme
• Opportunity to travel to new locations to meet colleagues at 'sprints'
• Priority Pass for travel and travel upgrades for long-haul company events

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open source projects and the platform for AI, IoT, and the cloud, we are changing the world on a daily basis. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence — in order to succeed, we need to be the best at what we do.

Canonical has been a remote-first company since its inception in 2004. Work at Canonical is a step into the future, and will challenge you to think differently, work smarter, learn new skills, and raise your game. Canonical provides a unique window into the world of 21st-century digital business.

Canonical is an equal opportunity employer.

Is this role truly fully remote or are there office requirements? This is a fully remote position within the EMEA region. Canonical has operated as a remote-first company since 2004 and has very few office-based roles globally. How often does the team meet in person? Canonical teams meet two to four times per year at in-person 'sprints' held in interesting locations around the world. Travel costs and Priority Pass upgrades for long-haul events are covered by the company. What is the salary range for this role? No specific salary range is disclosed. Canonical states that compensation depends on geographical location, experience, and skills, with a philosophy of ensuring equity across its global workforce. You can discuss specifics with your Talent Partner. Do I need prior open-source or Ubuntu experience to apply? A passion for technology and open source is listed as a key requirement, while experience in product marketing for enterprise software, cloud, or DevOps is listed as nice-to-have rather than mandatory. What professional development support does Canonical offer? All team members receive a personal learning and development budget of $2,000 USD per year, in addition to annual compensation reviews and recognition rewards.

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