E-Commerce Manager (Bristol, IN or Charlotte, NC)

Job Description

LOCATION: Bristol, IN or Charlotte, NC with occasional travel to the other.

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POSITION SUMMARY 

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The E-Commerce Manager serves as the strategic leader for all e-commerce operations across

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EarthWay Products and Border Concepts. This role is accountable for formulating, executing, and

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continuously refining the multi-channel e-commerce strategy that drives revenue growth, operational

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efficiency, and brand integrity across both organizations. 

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The E-Commerce Manager exercises independent judgment and discretionary authority in the design,

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prioritization, and optimization of e-commerce systems, platforms, agency partnerships, and

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investment decisions. Hands-on involvement is limited to analysis, exception management, and

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resolution of systemic issues rather than routine transactional execution. 

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The E-Commerce Manager serves as the strategic leader for all e-commerce operations across

\n

EarthWay Products and Border Concepts. This role is accountable for formulating, executing, and

\n

continuously refining the multi-channel e-commerce strategy that drives revenue growth, operational

\n

efficiency, and brand integrity across both organizations.  

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The E-Commerce Manager exercises independent judgment and discretionary authority in the design,

\n

prioritization, and optimization of e-commerce systems, platforms, agency partnerships, and

\n

investment decisions. Hands-on involvement is limited to analysis, exception management, and

\n

resolution of systemic issues rather than routine transactional execution.

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KEY RESPONSIBILITIES 

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E-Commerce Strategy & Leadership 

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• Formulates and executes the unified e-commerce strategy for EarthWay and Border Concepts,

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aligning platforms, processes, and performance metrics across both businesses. 

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• Provides strategic direction and leadership for all marketplace, DTC, and digital commerce initiatives. 

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• Establishes e-commerce priorities, KPIs, workflows, and governance standards to ensure scalability

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and consistency. 

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• Serves as the internal subject-matter authority on EDI transactions ,e-commerce systems, trends, and best practices. 

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•Manages and processes all daily orders for all EDI partnered customers (THD, Lowes, Meijer, Ace, etc)

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• Partners cross-functionally with Sales, Marketing, Operations, Finance, and Customer Service to align e-commerce strategy with broader business objectives. 

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Marketplace & Channel Authority 

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• Authorizes marketplace strategy, structure, and standards for Amazon Seller/Vendor Central, Wayfair, Walmart, Shopify, and other current or future platforms. 

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• Fulfillment by Amazon (FBA) experience preferred

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• Analyzes platform performance, order flow health, cancellations, customer issues, and account risk to identify systemic trends and corrective actions. 

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• Resolves or directs resolution of escalated or systemic marketplace issues that materially impact

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revenue, compliance, or customer experience. 

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• Establishes listing standards, content strategy, pricing frameworks, and optimization priorities across channels. 

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Systems, Inventory & Operational Governance 

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• Owns the e-commerce systems architecture, including NetSuite, EDI, SPS Commerce, and related

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integrations. 

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• Analyzes inventory positioning and fulfillment performance across platforms and authorizes corrective strategies when thresholds or service levels are at risk. 

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• Maintains accountability for e-commerce shipment accuracy and timeliness through system oversight and exception management. 

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• Directs continuous improvement of SOPs, automation, and controls to reduce manual intervention

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and operational risk. 

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Advertising, Budget & Agency Discretion 

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• Develops and authorizes e-commerce advertising strategies across marketplaces and DTC platforms. 

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• Exercises discretionary authority to set, allocate, and adjust advertising spend budgets within

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company guidelines. 

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• Negotiates and manages relationships with external agencies, technology providers, and content

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partners, including authority to recommend changes or termination of services. 

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• Evaluates return on investment and performance effectiveness to inform future investment

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decisions. 

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Customer Experience & Brand Protection 

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• Establishes customer experience standards and escalation protocols across all e-commerce channels. 

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• Analyzes customer feedback, marketplace signals, and service data to proactively protect brand

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reputation and account health. 

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• Directs resolution strategies for escalations that could materially impact platform standing or

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commercial outcomes. 

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Growth, Expansion & Integration 

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• Leads evaluation and implementation of new platforms, brands, or revenue channels as business

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needs evolve. 

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• Directs integration efforts between EarthWay and Border Concepts e-commerce systems to ensure

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strategic alignment and operational continuity. 

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• Provides leadership input into long-term digital transformation and growth initiatives. 

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MEASURES OF PERFORMANCE 

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• Sustainable revenue growth and marketplace performance across EarthWay and Border Concepts

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channels. 

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• Platform stability, compliance, and account health. 

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• Effective use of advertising budget discretion and return on investment. 

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• Successful system integration and scalability. 

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• Demonstrated leadership impact and individual contribution to company performance. 

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WORKING CONDITIONS 

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This is an office-based position at EarthWay Products in Bristol, Indiana, with periodic travel to Border

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Concepts locations as business needs require.

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ACKNOWLEDGMENT 

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This job description reflects current duties and may evolve as business needs require.