Senior Lifecycle Marketing Manager, Cross-SellMarketingHybrid (San Francisco, CA, US)

Senior Lifecycle Marketing Manager

As Rippling's Senior Lifecycle Marketing Manager, you'll design and execute programs that move prospects seamlessly through every stage of the journey. You'll own the strategy and execution of lifecycle programs across email, paid, and owned channels that drive conversion, product adoption, and long-term engagement. As our Senior Cross-Sell Lifecycle Marketing Manager, you'll own the infrastructure and programs that turn existing customers into multi-product buyers.

This role sits at the center of everything: marketing automation, sales orchestration, product signals, and data infrastructure. You'll work shoulder-to-shoulder with sellers, MOps, RevOps and Product. We're looking for candidates that can move fast, prioritize ruthlessly, and leave the system better than they found it.

Rippling's marketing engine has always been a growth lever - Kleiner Perkins partner Mamoon Hamid calls Rippling "the 1% of the 1%" - and lifecycle is central to unlocking our next phase of scale.

What You Will Do

• Own & execute lifecycle campaigns from concept to analysis, including copywriting, audience targeting, content creation, sales enablement, and performance tracking.
• Analyze lifecycle performance across touchpoints; kill what isn't working, double down on what is, and write the Snowflake queries to prove it either way
• Build and scale customer journeys in Iterable that move customers from awareness to demo booked to closed. Implement lifecycle hierarchy logic with MOps, enforce accurate entry/exit criteria, and expand journeys across the multi-product suite.
• Drive product launches through GA comms, vertical-specific messaging plays, and PLG sequences that convert engagement into pipeline.
• Identify and activate behavioral and firmographic triggers — funding rounds, headcount changes, product usage signals — and build campaigns that turn them into SQOs.
• Expand on existing engagement signals by cleaning up unused sequences, testing new signals and implementing corresponding campaigns to support e.g. customer raises new funding round.
• Be the connective tissue between marketing, sales, and MOps: triage escalations, prevent messaging collisions, and keep the lifecycle engine running cleanly.

What You Will Need

• 6+ years of experience in lifecycle, growth, or demand marketing roles at high-growth B2B SaaS companies.
• Proven track record of using lifecycle marketing to improve activation, retention, and customer LTV.
• Fluency in Salesforce data model: campaign members, lead/contact records, MQL routing logic — you can self-serve on SFDC reports and spot data problems before they become seller complaints
• Experience with marketing automation/ email marketing software (Iterable) specifically building multi-step nurture campaigns.
• Strong project management instincts - you track your own work, hit deadlines without being chased, and know when to escalate vs. resolve independently
• Analytical enough to write SQL or Snowflake queries, spot a TAM opt-out spike before it becomes a crisis, and connect campaign performance to pipeline impact
• Comfortable operating at the intersection of sales and marketing - you understand that sellers have commercial relationships to protect and you coordinate accordingly
• Experience with Outreach or similar sales sequencing tools is a plus
• Sharp communicator; you can synthesize a complicated ops issue into a one-line Slack for a sales leader
• Comfortable operating in a fast-paced environment—you're energized by experimentation and rapid iteration.

Additional Information

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email View email address on click.appcast.io

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone's compensation–including a candidate's professional background, experience, and location. Final offer amounts may vary from the amounts listed below.