Senior Product Manager, Profiles Platform San Francisco, CA

Senior Product Manager, Profiles Platform Location: San Francisco, CA At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo brings to our workplace. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. About the Team The Profiles Platform team owns Klaviyo’s core customer data system, the foundation that powers every product experience across the platform. This team is responsible for storing, managing, and serving customer profile data as the source of truth for downstream products like segmentation, flows, reporting, and analytics. Their work ensures that profile data is accurate, scalable, and usable across the entire product ecosystem. From improving data modeling and computed properties to enabling enterprise‑scale ingestion and supporting global compliance needs, this team plays a critical role in making Klaviyo’s platform intelligent and reliable at scale. About the Role We’re looking for a Senior Product Manager to own the strategy and roadmap for Klaviyo’s Profiles Platform. In this role, you will define how customer profile data is structured, processed, and served across the platform. You’ll work at the intersection of data infrastructure, computed data, and scalability, ensuring that profile data remains trustworthy and performant as Klaviyo grows into more complex enterprise and global use cases. This is a high‑impact platform role where your work will directly influence nearly every product team and customer experience. Please note that this is a hybrid role that requires 3 days/week in our SF office. Fully remote candidates will not be considered at this time. How You’ll Make a Difference Own the strategy and roadmap for Klaviyo’s core profile data system, including profile traits, transformations, and storage layers Serve as the product owner for the source of truth for customer data across the platform Partner closely with engineering to evolve profile data architecture and services at massive scale Collaborate with the Identity, Data, and Consent teams to ensure accurate and unified customer records Drive improvements in profile data quality, usability, and modeling for downstream consumers (segmentation, flows, analytics, AI) Enable enterprise and global expansion by supporting data residency, compliance, and regional infrastructure requirements Define and track key metrics around data quality, performance, and system efficiency What You’ll Work On Building a computed properties platform to support derived traits (e.g., LTV, recency/frequency, propensity scoring) Improving profile data modeling and transformations to make data more usable across the platform Scaling ingestion systems to support billions of profiles and high‑throughput workloads Reducing cost and improving performance through sharding, traffic smoothing, and optimized write patterns Supporting identity quality initiatives (deduplication, multi‑email profiles, probabilistic matching) Enabling regulated and global use cases, including data residency (EU, Japan) and compliance requirements Who You Are You have 6+ years of product management experience, ideally in platform, data infrastructure, or backend systems You have experience working on data models, pipelines, or large‑scale distributed systems You are comfortable operating in highly technical environments and partnering closely with engineering You have experience driving cross‑team alignment across multiple stakeholders You think in terms of systems and tradeoffs (scale, cost, performance, usability) You can balance long‑term platform investments with short‑term product needs You communicate clearly and can translate complex technical concepts into business impact Nice to Have Experience with customer data platforms (CDPs) or identity systems Familiarity with data modeling, event pipelines, or storage systems (e.g., KVS, streaming ingestion) Experience supporting enterprise‑scale or high‑volume systems Exposure to AI/analytics platforms that depend on structured customer data Experience with data residency, privacy, or compliance (GDPR, HIPAA) Massachusetts Applicants It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our U.S. locations. The base salary offered for this position is determined by several factors, including the applicant’s job‑related skills, relevant experience, education or training, and work location. In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign‑on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. Base Pay Range For US Locations: $136,000 — $204,000 USD This role may require up to 10% travel for purposes such as new hire onboarding, client or partner work if applicable, team meetings, and industry events. Travel is coordinated in advance. Get to Know Klaviyo We’re Klaviyo (pronounced clay‑vee‑oh). We empower creators to own their destiny by making first‑party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in e‑commerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us. Klaviyo is committed to a policy of equal opportunity and non‑discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law. #J-18808-Ljbffr Klaviyo Inc.