Digital Assignment Producer

• Monitor scanners, social media, news wires, public safety communications, and community sources to identify breaking news and story opportunities.
• Coordinate daily coverage assignments and assist in deploying reporters, photographers, and live crews.
• Develop enterprise story ideas and maintain strong relationships with community contacts and news sources.
• Research, verify, and fact-check information for developing stories.
• Track breaking news and provide real-time updates to newsroom leadership.
• Maintain accurate and up-to-date information in newsroom systems and planning tools.
• Assist in planning coverage for major events, severe weather, elections, and special projects.

• Create, write, publish, and update content for WINKNews.com, mobile platforms, and streaming channels.
• Write compelling digital headlines, push alerts, and social media copy.
• Monitor audience engagement, social trends, and emerging conversations to identify content opportunities.
• Execute daily social media strategy across platforms including Facebook, YouTube, Instagram, TikTok, X and other emerging platforms.
• Coordinate breaking news coverage on digital and social channels to ensure timely updates.
• Assist in publishing video clips, livestreams, and digital-exclusive content.
• Work with reporters and producers to maximize the reach of newsroom content across broadcast and digital platforms.
• Identify opportunities for digital-first and social-first storytelling.
• Monitor website and social performance metrics and provide feedback on audience trends and content performance.

• Work closely with producers, reporters, photographers, editors, and digital staff to ensure comprehensive coverage.
• Communicate developing story information clearly and efficiently to newsroom personnel.
• Help coordinate coverage plans during breaking news and severe weather situations.
• Collaborate with newsroom leadership to align coverage priorities across television, digital, streaming, and social platforms.

• Bachelor’s degree in Journalism, Communications, Digital Media, or a related field preferred.
• Previous newsroom, digital publishing, assignment desk, or social media experience preferred.
• Strong news judgment and understanding of journalistic ethics.
• Excellent written, verbal, and organizational skills.
• Ability to multitask and make decisions in a fast-paced, deadline-driven environment.
• Strong understanding of social media platforms, audience engagement, and digital content strategies.
• Experience with newsroom systems such as ENPS and content management systems preferred.
• Familiarity with digital analytics tools and social media management platforms is a plus.
• Ability to work flexible hours, including nights, weekends, and holidays as news coverage requires.

• Ability to sit or work at a computer for extended periods.
• Clear verbal and written communication in person, by phone, and via video.
• Able to lift up to 15 pounds.
• Visual and auditory ability to operate standard office equipment.

• Health, Dental, Vision, and HSA (effective 1st of the month after 30 days; subject to plan terms)
• Company-paid life insurance and EAP; voluntary short-term disability
• PTO (accrual-based) and company-paid holidays
• 401(k)

Southwest Florida is often praised as being one of the healthiest and happiest places in the world with miles of white-sand beaches and a dynamic community. Broadcast Center is an Equal Opportunity Employer and we are a drug-free and smoke-free environment.