Senior Marketing Associate
CYM Living
Website Development & ManagementOwn day-to-day management of company level websites, and internal listing engines, ensuring accuracy, performance, and seamless user experience.Partner with internal teams and external developers to scope, test, and launch new website features, templates, and integrations.Audit site structure, optimize navigation, and troubleshoot technical issues to ensure fast load times and mobile-first performance.Collaborate with IT to ensure websites follow enterprise security, compliance, and usability standards.SEO Strategy & ExecutionDevelop and execute a comprehensive SEO strategy, including keyword research, on-page optimization, technical SEO (schema, site speed, metadata), and link-building initiatives.Monitor rankings and traffic metrics, regularly reporting on performance and recommending improvements.Stay ahead of industry trends and algorithm updates to ensure CYM Living maintains strong search visibility.Understand the use of AI-driven tools and analytics to strengthen SEO strategy and digital performance insights.Analytics & ReportingOwn and assist in developing website analytics and performance dashboards, delivering actionable insights to marketing leadership and regional teams.Implement and manage tracking tools (Google Analytics, Google Tag Manager, etc.) to measure campaign performance and lead conversions.Ensure reporting integrates with enterprise applications and aligns with IT data governance.Cross-Functional CollaborationPartner with IT and Marketing/Leasing strategy to align website functionality with business goals.Support digital advertising, ILS strategy, and lead management by ensuring accurate data flow and landing page performance.Innovation & OptimizationIdentify opportunities to streamline digital processes, automate workflows, and improve ROI of digital initiatives.Research, recommend, and implement new tools or technologies to enhance digital marketing efforts.
Vacancy posted 4 days ago
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