Lifecycle Marketing Manager

Founded in 2005, American College of Education continues to be a leader in professional development through our online programs. The mission of ACE is to deliver high-quality, affordable, and accessible online programs grounded in evidence-based content, real-world experience and relevant application that places our students’ needs first. ACE is a mission-driven institution continually recognized for its commitment to social responsibility and positive impact. As an Impact Institution, we believe we have a responsibility to our students, alumni, employees, communities, and society as a whole. Guided by our core values, we strive to create meaningful impact that extends well beyond our bottom line. We prioritize candidate safety. Please note that all official communication will only come from our verified company email domain @Rippling.com Who You Are You are passionate about helping students achieve their educational goals. You thrive in a competitive and collaborative team environment. You are comfortable working remotely and have experience collaborating with others in a virtual environment. You possess a strong attention to detail. As the Lifecycle Marketing Manager at ACE, you will be responsible for spearheading the development and implementation of strategic multi‑channel marketing campaigns designed to optimize the student journey and maximize the conversion of prospective students, as well as the retention and engagement of existing students or alumni. In this role you will have a strong understanding of customer behavior, as be able to leverage marketing automation tools to create personalized experiences at scale. Compensation ACE is committed to paying a competitive wage while staying true to our mission of maintaining high quality, affordable programs for our students. The starting salary for this position is $80,000 plus all full‑time employees are eligible for an annual bonus. Offers vary depending on education, prior experience, and expertise being applied to the role. What We Look for in the Ideal Candidate Demonstrates self‑reliance by meeting/exceeding workflow needs. Demonstrates positive attitude and motivation, concern for students, teamwork, and excellent time management skills. Follows established processes as outlined by organization and leadership. Completes assigned duties based on daily business needs and individual skill set. Consistently produces a high volume of quality work. Capable, adapts as needed, to work under pressure and meet tight deadlines. Proven ability to work independently with limited supervision and with other department personnel. Must support and embrace the College’s Impact mission to improve the people and communities we serve through our civic engagement initiatives. Must have exceptional communication, organization, and time management skills. Must be "self‑motivated" as well as creative and efficient in proposing solutions to complex, time‑critical problems. Must be collaborative in driving decisions and a team‑player. Strong analytical and problem‑solving skills with a high attention to detail. Builds and maintains student satisfaction. Recognizes and anticipates student needs. Day to Day Responsibilities In this role you will wear different hats, but your skills will be especially essential in the following areas: Develops, executes, and optimizes multi‑channel lifecycle marketing campaigns (including email and SMS) to nurture prospective students, drive action, and ensure conversion rates are stable. Owns the student journey communications, ensuring a seamless and engaging experience from prospective inquiries through alumni engagement. Evaluates and reports on key metrics for campaign effectiveness. Monitors lifecycle KPIs for applications, enrollments, and starts. Leads optimizations to improve lifecycle communications using data‑informed decisions. Ensures consistency in lifecycle communications across all communication platforms and partner with the Creative Manager to ensure brand standards are adhered to. Develops testing strategies for personalized communication, including targeted offers and messages, to enhance student retention and program participation. Supports academic and administrative leadership with data‑driven insights and forecasts to aid strategic planning and decision‑making. Works both independently and collaboratively with cross‑functional teams within the educational framework to manage stakeholders and drive key marketing initiatives. Qualifications and Education Requirements Bachelor's degree in marketing, business management, or related field. 5+ years of experience in lifecycle marketing, preferably within the higher education sector, with a proven track record in strategic campaign development, execution, and analysis. Deep understanding on B2B and/or D2C lifecycle marketing with a deep customer understanding Expertise in CRM and marketing automation platforms, preferably Microsoft Dynamics and Click Dimensions. Strong analytical skills to interpret educational data and translate it into effective marketing strategies. Excellent communication skills, capable of leading initiatives and influencing teams towards achieving academic marketing goals. Our Commitment to Employees Just as we strive to empower our students for success, we also aim to enrich the lives of our employees. For 6 consecutive years, ACE was recognized as one of Indiana’s Best Places to Work, winning the #1 spot for medium‑sized companies in 2020. In addition, ACE has earned national recognition, being named a USA Top Workplace in 2022, 2023 and 2024. As a virtual first organization, we celebrate diversity and are committed to creating a family‑like inclusive work environment. For our full‑time employees, we offer the following benefits: HSA and FSA options Paid parental leave Generous PTO 401k and employer match Full‑service wellness and EAP program Employee recognition and awards programs Employer paid life & AD&D insurance Short‑term disability Employer paid long‑term disability Physical Demands The physical demand described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to communicate with and receive communications from students and ACE employees in real time using online and other electronic media. Commitment to Culture At American College of Education, we’re all about building a one‑of‑a‑kind, supportive community where everyone—students, faculty, and staff—can thrive. Guided by our mission and values, we focus on everything from innovative curriculum design to personalized instruction and student support to intentional planning, inclusive initiatives, and strategic resource allocation. We’re dedicated to creating an environment that celebrates freedom of expression, diversity of thought, open dialogue, and mutual respect. We believe in fostering a sense of belonging and wellness so that every member of our ACE family feels empowered, valued, and ready to reach their full potential. Together, we’re creating a vibrant, resilient, and connected learning community where everyone matters. Additional Notes This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Employees are increasingly integrating AI into their roles, demonstrating its potential to boost efficiency, accuracy, and productivity. By utilizing AI technologies, we can streamline processes, gain valuable insights from data, and automate routine tasks, which allows employees to concentrate on more strategic and creative aspects of their work. While AI is a beneficial tool in the workplace, if its use—such as ChatGPT, Grammarly, Copy.ai, etc.—accounts for more than 50% of any work assignments or job responsibilities, it will need to be reported to a direct leader. Internet bandwidth speeds from an employee's remote work location must be a minimum of 50Mbps download speeds and 5Mbps upload speeds. Please note if the bandwidth is shared across multiple devices (tablets, computer, streaming, phone, etc.) you will need higher overall speeds. You can test the speed of your connection by visiting speedtest.net Purchase, setup, installation, support, and ongoing maintenance of reliable internet service is the responsibility of the individual. American College of Education seeks to attract and retain a diverse staff consistent with its diverse student body and surrounding communities. At this time, we cannot consider candidates residing in Alaska, Washington D.C., Massachusetts, South Dakota, or Alabama. #J-18808-Ljbffr