Director of Public Relations

The Director of Public Relations helps shape and strengthen the presence of Swig across communities, media, and digital platforms. This role is responsible for developing and executing PR strategies that build Swigs' awareness, support Swigs' growth, and creates meaningful connections with customers, team members, and partners.
The ideal candidate is unafraid to own and improve processes in a demanding environment. This person understands how to turn everyday moments into stories people want to talk about, and genuinely believes in creating positive experiences for others. This person will help bring our culture to life by championing our values of Positivity, Care, Hustle, and Owning It while helping lead our mission of Being a Daymaker in every interaction.

HOW YOU'LL MAKE AN IMPACT:

• Develop and execute public relations strategies that support Swig's goals, campaigns, store openings, and Swig initiatives
• Build and maintain relationships with trade and industry publications as well as local, regional, and national media outlets and reporters
• Write and distribute briefings, press releases, media pitches, talking points, and external communications
• Coordinate media coverage for grand openings, events, partnerships, and community involvement opportunities
• Identify storytelling opportunities that highlight growth, culture, team members, guests, and community impact
• Partner with Marketing, Operations, Recruiting, and Leadership teams to ensure consistent brand messaging
• Support reputation management efforts and assist with crisis communication when needed
• Help amplify and protect the Swigs voice, culture, and values across all external communication
• Partner to manage influencer, ambassador, and community partnership opportunities
• Monitor media coverage, social sentiment, and industry trends
• Track and report PR performance metrics and brand visibility
• Manage and/or coordinate with Swig's external PR and marketing firms
• Coordinate with Franchise PR Agency and manage the PR toolkit/playbook for franchisees, including providing PR training and media relationships.

WHAT YOU'LL BRING TO THE ROLE:

• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field preferred
• 8-10+ years of experience in public relations, communications, media relations, or brand marketing
• Experience in restaurant, QSR, hospitality, franchise, or retail industries preferred
• Excellent written and verbal communication skills
• Strong relationship-building and networking abilities
• Ability to manage multiple projects in a fast-paced environment
• Creative thinker with strong organizational skills and attention to detail
• Experience with social media trends and digital brand storytelling preferred
• Experience in crisis communications
• Ability to remain calm, proactive, and solutions-oriented in high-pressure situations
• Professional presence and ability to represent the Swig brand effectively

WHO WE ARE:

Swig is the fastest growing and most successful drink brand in America, going viral on TikTok with users driving miles for the dirty soda. Our employees are at the core of everything we do - we offer unique opportunities alongside teams that embody our daymaking culture and values of care, hustle, positivity, and own it!