Senior Director of Growth Marketing

Location: Grand Rapids, MI (Hybrid / Remote)

Title : Senior Director of Growth Marketing

Position Type: Full-Time, Senior Leadership ("Player-Coach")

Harrison Gray Search has partnered with a B2B Venture Studio and Strategic Accelerator to identify an entrepreneurial, systems-thinking Senior Director of Growth Marketing . Our client is not a traditional marketing agency. They operate as a high-impact "growth-as-a-service" partner that helps B2B organizations move from stagnation to scale by building evidence-based revenue systems. While most traditional firms focus on maintaining static, top-of-funnel campaigns, our client specializes in the critical "zero-to-one" phase-helping companies discover their true market signal through rapid experimentation before scaling capital investment.

The Core Philosophy: "Evidence-First"

In this role, you will hold end-to-end business accountability across the entire revenue journey. You will not just manage a budget; you will be an architect of compounding growth systems. Our client operates on a few unshakeable principles:

• Market Signal > Internal Opinion: Go to market early and let real buyer data dictate what works.
• Learning over Scaling: Optimize for deep user insights first; predictable revenue and scale follow naturally once the code is cracked.
• Scrappy Execution: Prioritize 20 fast, low-cost tests over a single "perfect," hyper-polished campaign.
• Systems Thinking: View marketing, operations, and sales as a single, integrated engine. As a rule of thumb: If the work improves a single deal, it belongs to Sales. If the work improves every future deal, it belongs to Growth.

Your Mission & Key Responsibilities

Rapid Market Validation & Experimentation

• Lead agile 14-day experimentation sprints to validate or invalidate complex Ideal Customer Profile (ICP), positioning, and messaging hypotheses.
• Build and manage a structured growth operating system: identify systemic constraints, form clear hypotheses, prioritize by impact/effort, execute rapid tests, and scale what works.
• Pivot engagements dynamically based on hard data and qualitative signals (e.g., sales calls, win/loss insights, and customer interviews).

Full-Funnel Architecture & Growth Loops

• Own and optimize the complete customer journey using the AAARRR (Pirate Metrics) framework: Awareness, Acquisition, Activation, Retention, Revenue, and Referral.
• Move beyond linear funnels by designing compounding "traction engines" and growth loops (e.g., referral mechanisms, partner ecosystems, and case-study engines) that continuously generate pipeline without daily manual involvement.
• Diagnose and eliminate friction points across the "messy middle" of the B2B revenue journey, specifically optimizing lead $\rightarrow$ meeting booked $\rightarrow$ meeting held $\rightarrow$ demo opportunity $\rightarrow$ closed-won.

Cross-Functional Alignment & Commercial Accountability

• Partner directly with founders, C-suite executives, Sales, RevOps, and Customer Success to build an integrated revenue feedback loop.
• Shift leadership focus away from vanity metrics (like impressions or MQLs) toward true business outcomes and unit economics.
• Lead performance reporting with a heavy focus on pipeline dollar quality, win rates, sales velocity, CAC payback periods, and Net Revenue Retention (NRR).

Full-Stack Execution & AI Integration

• Maintain a true "player-coach" mentality, remaining entirely comfortable personally building inside the tech stack (e.g., deploying high-converting landing pages, setting up outbound sequences, and launching paid acquisition experiments).
• Champion the adoption of modern AI tooling and copilots within the workflow to accelerate programmatic landing page generation, targeted outbound sequence writing, and deep-funnel data analysis.

The Ideal Profile

• 10-12+ Years of Growth Experience: You possess a deep background in demand generation, performance marketing, digital strategy, or lifecycle optimization, ideally within the B2B or SaaS sectors.
• Systems Thinker vs. Campaign Manager: You understand that growth marketing isn't about running standalone ads; it is about analyzing full-system constraints and driving efficiency through data and evidence.
• The Tech-Fluent Operator: Hands-on experience navigating and connecting modern growth infrastructures is required (e.g., Webflow, HubSpot, Apollo, Salesforce, Google Analytics, or similar tooling).
• Analytical Rigor + Intuition: You are obsessed with unit economics (CAC, LTV, payback periods) but possess the qualitative intuition to listen to sales calls and know when a message is missing the mark.
• Agile Native: You thrive in fast-paced, high-accountability startup environments where "done is better than perfect."

Location, Culture & Benefits

• Location: Hybrid / Remote (Must be based in the Grand Rapids, MI area for local collaboration).
• Culture: A high-autonomy, high-impact environment where your strategic output, execution speed, and business judgment are valued over hours logged at a desk.
• Benefits: Comprehensive Medical, Dental, and Vision coverage. 401(k) retirement planning. Unlimited PTO policy centered on performance, trust, and outcomes. Flexibility to work in a modern, collaborative hybrid environment.

Harrison Gray Search is an equal opportunity recruiter. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, or national origin.