Director of Growth Marketing

Description

Our firm is growing, and we are looking for an experienced marketing professional to drive our marketing strategy, increase lead funnels, and continue building our brand.


In this role, you'll be responsible for executing marketing campaigns, supporting referral-based and B2B marketing efforts, and leading us into our next chapter of growth. If this sounds like you, start your application today!


This is a full-time (40 hours/week) hybrid-optional role (location - Boca Raton, FL); you'll stay connected to our team through regular check-ins and project collaboration.


Who We Are


At Robinson & Casey, we believe that compassion and doing things the right way go hand in hand. We specialize in Behavioral Health Law - the Marchman Act and Guardianship - which means we walk alongside families in the hardest moments of their lives, guiding them down proven legal paths to lifesaving treatment for their loved ones.


We're not just in the business of law. We're in the business of helping families rebuild, recover, and move forward - through systems that work, processes we trust, and a team that shows up for every family we serve.


Our values - Honesty, Courage, Integrity, Empathy, Perseverance, and Service - guide everything we do.


Out of respect for our office and hiring process, please apply via the online application. Applicants who reach out to the Firm will automatically be disqualified.

Responsibilities

• Develop and implement marketing strategies to generate client growth and revenue
• Conduct market research and analyze data to identify target audiences and trends
• Create and manage marketing campaigns across various channels (e.g., social media, email, SEO, PPC)
• Collaborate with cross-functional teams to drive client acquisition and retention efforts
• Optimize website and landing pages for increased conversions using A/B testing and user behavior analysis
• Monitor and report on marketing metrics and analytics, including CRM data management
• Manage budget allocation and ensure cost-effective marketing strategies
• Identify and evaluate new growth opportunities and partnerships to expand the client base
• Stay up-to-date with emerging trends, technologies, and best practices in growth marketing

Qualifications

• Bachelor's degree in Marketing (or related field or at least 5 years of relevant experience)
• 4+ years driving marketing strategy and/or marketing campaigns
• Proficiency in data analytics (including SEO/SEM)
• Strong understanding of referral-based & B2B marketing
• Excellent written and verbal communication skills
• Experience working independently with remote teams

Preferred Qualifications
• Previous marketing experience in a law firm
• Experience with HubSpot
• Videography/Photography experience