Omnichannel Experience Marketing Manager

Job Title: Omnichannel Experience Marketing Manager

Location: Deerfield Beach, FL (Onsite – 5 Days per Week)

Duration: Direct Hire

Salary Range: $75,000 - $115,000 Base Salary

Job Description

:We are seeking an experienced Omnichannel Experience Marketing Manage r to lead and optimize the end-to-end customer experience across digital platforms, marketing channels, and customer touchpoints. This strategic and hands-on role sits at the intersection of marketing, customer experience, sales, and technology, ensuring a seamless and consistent journey for customers throughout their lifecycle

.The ideal candidate will possess strong expertise in omnichannel marketing, customer journey mapping, CRM strategy, lifecycle marketing, and cross-functional collaboration. This individual will drive experience optimization initiatives, leverage customer insights, and ensure brand consistency across all communication channels while partnering closely with marketing, sales, and technology teams

.Key Responsibilitie

• sOwn and manage the end-to-end customer experience across digital platforms and communication channels
• .Develop, maintain, and optimize customer journey maps to identify gaps, friction points, and improvement opportunities
• .Conduct ongoing audits of customer-facing experiences to ensure functionality, consistency, and alignment with brand standards
• .Coordinate and execute omnichannel campaigns across email, CRM, digital, direct mail, and other customer engagement channels
• .Manage campaign calendars and communication sequencing to deliver the right message at the right time through the appropriate channel
• .Collaborate with marketing, sales, product, and technology teams to ensure seamless campaign execution and customer experiences
• .Monitor customer engagement metrics and campaign performance, creating dashboards and actionable reporting for leadership
• .Drive continuous improvement initiatives using customer insights, analytics, and industry best practices
• .Ensure consistent messaging, branding, and experience quality across all customer touchpoints
• .Translate strategic initiatives into actionable plans, project timelines, and cross-functional deliverables
• .Support implementation and optimization of CRM systems, marketing automation platforms, and customer engagement technologies

.Qualification

• sBachelor's degree in Marketing, Business, Communications, or related field
• .5+ years of experience in Omnichannel Marketing, Customer Experience, CRM Marketing, Lifecycle Marketing, or Marketing Operations
• .Proven experience managing customer journeys across multiple channels and platforms
• .Strong understanding of CRM systems, marketing automation platforms, and customer engagement technologies
• .Experience developing customer journey maps and driving customer experience improvements
• .Demonstrated ability to analyze performance data and transform insights into strategic recommendations
• .Excellent project management and cross-functional stakeholder management skills
• .Strong written and verbal communication skills
• .Experience in healthcare, health tech, pharmaceutical, SaaS, or other customer-centric industries preferred
• .Experience with marketing analytics, reporting dashboards, and campaign performance measurement

.Ideal Candidate Profil

• eStrategic thinker with strong execution capabilities
• .Customer-obsessed professional focused on delivering exceptional experiences
• .Highly organized with exceptional attention to detail
• .Data-driven decision maker who leverages insights to improve engagement and performance
• .Strong collaborator who can influence stakeholders without direct authority
• .Comfortable working in a fast-paced, growth-oriented environment
• .Self-starter who takes ownership and proactively solves problems
• .Experienced in balancing customer needs, business objectives, and technical requirements
• .Passionate about optimizing customer journeys and enhancing brand experiences

.