Performance Marketing Manager

At Boston Proper, we put our passion and expertise into everything we do. You'll find it in our commitment to
unique designs and polished looks that help women feel as fearlessly feminine and as beautifully powerful as they
are. We hold our people, our customers, and our brand in the highest regard. Our people drive our businesses, so
we strive to attract the best in our industry. They have different life experiences and educational and cultural
backgrounds, but they share many things in common: a commitment to teamwork, to growing great brands, and to
building a future full of possibilities.

We're searching for a creative and data-obsessed Performance Marketing Manager who is a strategic, hands-on
operator who can blend storytelling with serious results. We're looking for a marketer who's as comfortable with
building campaigns as they are stepping back to understand the bigger business picture. You'll manage our paid
channels end-to-end, partner closely with our digital partners, and collaborate across the brand, CRM, and social
teams to turn insights into real results. This role is ideal for someone who enjoys delving into the details with
platforms like Meta and Google, while also enjoying solving complex growth challenges.

Because you'll get to bring together everything you love-strategy, data, creativity, and trend-watching-to help
elevate a brand that's all about empowering women to feel confident, vibrant, and effortlessly chic. You'll help
shape the way we show up across every screen... and you'll see the impact of your work every single day.

This is the perfect role for someone who can glide effortlessly between creative briefs, budget spreadsheets, and
platform dashboards all while keeping the brand chic, on-trend, and undeniably Boston Proper.

Key Responsibilities:

Manager Every Paid Channel Like A Pro
• Architect, launch, and optimize campaigns across paid social, search, shopping, display, CTV, affiliate, and
emerging formats.
• Operate confidently within Google Ads, Meta Ads Manager, Pinterest, TikTok, etc.; hands-on daily.
• Develop testing frameworks for audiences, creative, ad experiences, and bid strategies.• Allocate budgets with confidence and precision-maximizing performance, protecting margin, and
strengthening LTV without losing style.
• Stay ahead of best practices, trends, and channel shifts, turning insights into action.
Own the Partner Relationship (And Make It Look Easy)
• Serve as the day-to-day partner with the Digital platform partners across all paid programs.
• Bring internal direction and storytelling to life through smart, performance-forward execution.
• Keep communication flowing between what's happening inside the brand and what's happening inside
each paid channel.
Turn Data Into Decisions
• Analyze performance using Northbeam, GA4, Domo, MMM tools, Shopify Plus data, and platform reporting
(Meta, Google, etc.).
• Build hindsight reports and creative recaps that make insights clear, actionable, and inspiring.
• Decode attribution and incrementality to guide budget allocation and forecast accuracy.
• Partner with CRM on retention strategies that drive frequency, higher LTV, and healthier file performance.
Elevate Creative Through a Performance Lens
• Translate brand storytelling into paid experiences that convert.
• Work closely with Creative, Brand, CRM, and Merchandising to support capsule drops, cadence evolution,
and our digital-first go-to-market approach.
• Help shape creative briefs so our assets are as persuasive as they are pretty.
• Submit creative requests and track needs across channels.
• Use AI-driven tools to refresh content, accelerate learning, and scale production intelligently.
• Identify what's working-and what needs a makeover-through constant testing and optimization.
Test, Learn, Repeat
• Build hypothesis-driven testing roadmaps.
• Optimize conversion rate, ROAS, CPA, and customer acquisition efficiency.
• Share wins (and learning) back with internal teams, so our entire brand evolves together

Experience/Requirements:
• Bachelor's degree in marketing or related field
• 5+ years of hands-on performance marketing experience with a track record of results
• Deep platform knowledge-especially Google Ads and Meta Ads Manager
• Experience with GA4 and multi-touch attribution models
• Experience managing and optimizing multi-channel budgets - including multi-million annual investments -
with an ability to allocate spend thoughtfully across platforms and partners
• Strong analytical skills and understanding of e-commerce KPIs
• Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others
miss
• A collaborative mindset and the ability to communicate clearly with internal teams and external partners
• Analytical confidence is paired with creativity and curiosity-our favorite combination
• An interest in fashion, brand storytelling, or women's lifestyle (preferred but not required)
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment
Company Benefits:
• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Friendly and Pet Insurance
• Onsite Gym (coming Summer 2026!)
• Onsite EV Charging StationsExperience/Requirements:
• Bachelor's degree in marketing or related field
• 5+ years of hands-on performance marketing experience with a track record of results
• Deep platform knowledge-especially Google Ads and Meta Ads Manager
• Experience with GA4 and multi-touch attribution models
• Experience managing and optimizing multi-channel budgets - including multi-million annual investments -
with an ability to allocate spend thoughtfully across platforms and partners
• Strong analytical skills and understanding of e-commerce KPIs
• Strength in experimentation, Conversion Rate Optimization, scaling budgets, and spotting opportunities others
miss
• A collaborative mindset and the ability to communicate clearly with internal teams and external partners
• Analytical confidence is paired with creativity and curiosity-our favorite combination
• An interest in fashion, brand storytelling, or women's lifestyle (preferred but not required)
• Organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment

Company Benefits:
• Competitive Medical, Dental, Vision, and Life/ADD Insurance
• 401k with company match
• Flexible and generous Paid Time Off policy
• Merchandise Discount
• Company Bonus
• Pet Friendly and Pet Insurance
• Onsite Gym (coming Summer 2026!)
• Onsite EV Charging Stations