Digital Marketing Content Manager

Digital Marketing Content Manager

NewtekOne®, Your Business Solutions Company®, is a financial holding company, which along with its bank and non-bank consolidated subsidiaries, provides a wide range of business and financial solutions under the Newtek® brand to the small- and medium-sized business ("SMB") market. Since 1999, Newtek has provided state-of-the-art, cost-efficient products and services and efficient business strategies to SMB relationships across all 50 states to help them grow their sales, control their expenses, and reduce their risk.

Newtek's and its subsidiaries' business and financial solutions include: banking (Newtek Bank, N.A.), Business Lending, Electronic Payment Processing, Technology Solutions (Cloud Computing, Data Backup, Storage and Retrieval, IT Consulting), eCommerce, Accounts Receivable Financing & Inventory Financing, Insurance Solutions, Web Services, and Payroll and Benefits Solutions.

NewtekOne is looking to add a Digital Marketing Content Manager to the team!

The Digital Marketing Content Manager will be responsible for overseeing the creation and execution of high-quality content across all digital channels-including the website, social media, email, video, and graphic design. This role combines creativity with execution, ensuring brand consistency while driving marketing goals such as engagement, lead generation, and client retention.

Essential Functions & Responsibilities Include:

Content Strategy & Creation:

• Lead the creation and maintenance of website content, ensuring it is up-to-date, SEO-optimized, and aligned with marketing goals.
• Develop compelling copy for marketing campaigns, emails, social media posts, landing pages, and more.
• Oversee the production of video content, including scripting, editing, and coordinating resources as needed.
• Manage the design and creation of visual content, such as graphics, infographics, and ads, for internal and external use.

Digital Channel Management:

• Own the social media content calendar, developing posts that drive engagement and reflect current marketing initiatives.
• Maintain a consistent brand voice across all digital touchpoints, ensuring quality control and adherence to guidelines.
• Monitor and analyze performance across digital channels, using data to refine strategies and improve outcomes.

Collaboration & Cross-Functional Support:

• Work closely with internal departments-such as product, risk, and customer service-to create and tailor content for various business needs.
• Coordinate with external vendors or contractors when additional production resources are needed.

Knowledge, Skills & Abilities:

• 3-5 years of experience in a digital marketing or content-focused role, ideally with managerial or leadership responsibilities.
• Strong copywriting, editing, and storytelling skills.
• Hands-on experience with CMS platforms (e.g., WordPress), design tools (e.g., Adobe Creative Suite, Canva), and video editing software.
• Proficiency in social media platforms and analytics tools.
• Working knowledge of AI-based content creation tools (e.g., ChatGPT, Jasper, Gemini, CoPilot, or similar) to streamline content workflows, generate ideas, and support multimedia content development.
• Ability to manage multiple projects simultaneously with strong attention to detail.
• Strong analytical and communication skills.

Education & Certification Requirements:

Bachelor's degree in Marketing, Business, Communications, or a related field.

Salary Range: $75,000 - $100,000 per year

NewtekOne is an Equal Opportunity Employer; M/F/D/V. We require all of our employees to perform work in an ethical manner and uphold our Code of Business Conduct and Ethics at all times.